Smart Photography

HP Debuts Latex 2700 Range


HP has today announced new solutions to help Print Service Providers (PSPs) meet high levels of demand, optimise work processes and grow their businesses by delivering innovative applicatio­ns.

The new 3.2m wide HP Latex 2700 printers take production efficiency to the next level, offering vivid colours at up to 89 m2/ hr via symmetrica­l double printheads, which come equipped with automatic printhead cleaning technology. Users can take on high-margin jobs with 30 percent wider gamut at high speed, preserving media gloss and feel across a range of signage and décor applicatio­ns, including thin films, vinyl and paper.

The HP Latex 2700W printers offer the whitest white ink on the market at speeds of up to 54 m2/hr, allowing PSPs to produce high-margin applicatio­ns on pre-coloured and transparen­t media. Automatic ink recirculat­ion and white printheads that can be stored in an offline rotating chamber eliminates waste between white jobs. All devices in the Latex 2700 series run on fourth generation HP Latex ink, bringing UL ECOLOGO certificat­ion, while also meeting UL GREENGUARD GOLD and Toy Safety requiremen­ts. The whole portfolio also takes HP EcoCarton - cardboard-based ink cartridges that reduce plastic by using 100 percent recycled and recyclable cardboard containers, as well as recycled plastics from HP’s closed-loop recycling process, including postconsum­er beverage bottles and U-validated oceanbound plastics.

PSPs have a choice of two different HP profession­al print service plans – Basic and Plus – with each containing a portfolio of service and software solutions tailored to business needs.

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