INDUSTRY PERSPECTIVE 1
Girish and Hridgandha Mistry. Husband and wife team. They run the Shari Academy of Professional Photography. A 30-year-old institute based in Mumbai.
Question: Why does Shari Academy of Professional Photography insist upon students creating a printed portfolio of images?
Response by Girish Mistry: The Shari Academy is a commercial photography school, which is why we make our students print CMYK images right from the basics. Today with digital image capture and printing, students are habituated to seeing backlit images, which are quite misleading and flattering. In stark contrast to front-lit (PRINT). The exposure and light control for print media are based on the principle of the compression curve, wherein accurate rendition of shadow details without noise or pixelization, highlights with printable details and millions of hues of grey.
It is compulsory for graduating Mastercraftsman students to print their portfolios as coffee table books. Their feedback has been that it is easier for market penetration as the client knows from the printed portfolio, that they have the knowledge and expertise required for the client’s print jobs.
They can compare the digital image with the printed image and gauge if there is any noise, pixelization or accurate colour rendition in the printed image VS backlit image.