INDUSTRY PERSPECTIVE 2

Zubin Mehta Photography & Art, Mumbai Commercial photographer with a special interest in portraits and fine art.

Question: Recently I came across a lavishly printed brochure that you have created to promote your work. What made you come up with a printed brochure in this digital age?

Response by Zubin Mehta: I love to create dramatic mood-based images through my lens. I also love to follow light and shade which in turn comes up with unusually fantastic shapes.

Print is perceived to be the oldest form, from the prehistoric days, of reproducing Art. A print induces you to see the picture in its full colour and strength. The more pictures you see in a print form it increases your desire to print more. With technology growing faster by the day, you get to see a variant of prints on different substrates.

After shooting a set of mood-oriented pictures, my dad came up with this idea that we should turn it into a book, keeping in mind our prospective clientele and pitch similar ideas to them which in turn would serve as long-term memories.

The idea of doing prints is to have images find a new home for itself which in turn also helps me generate new business.

I would persuade all photographers to print more of their work and also promote print to their clients, wherever possible.