Samsung to surpass Sony in sensors

In the dynamic realm of smartphone camera sensors, Samsung, currently the second-largest brand globally, has set its sights on outpacing its Japanese competitor, Sony, with a strategic incorporation of on-sensor Artificial Intelligence (AI).

While Sony leads the market, Samsung aims to leverage AI technology to revolutionize its camera image sensors. Recent reports from Business Korea suggest that the South Korean tech giant is actively working on integrating AI into its camera sensor business. Following the introduction of its third 200MP camera sensor earlier this year, Samsung unveiled the Zoom Anyplace technology, a groundbreaking feature powered by AI. This innovation facilitates simultaneous 4K video recording of the entire frame alongside a zoomed-in section, showcasing Samsung’s commitment to pushing the boundaries of imaging capabilities. Looking ahead, Samsung’s vision extends beyond incremental improvements. The company plans to infuse its future camera sensors with even more advanced AI features, aspiring to create sensors that emulate human senses. Their ambitious roadmap outlines the development of camera sensors capable of capturing invisible elements by 2027.

Both Samsung and SK Hynix are vying to narrow the gap with Sony in the camera image sensor market. According to a Counterpoint Research report, Sony currently dominates the market with a commanding 54% share. Samsung holds a 29% share, while SK Hynix has recently entered the top-five rankings, securing a 5% market share.