Smart Photography

OPPO Find X7 Ultra

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OPPO, the world’s premier smart device brand, has unveiled the OPPO Find X7 Ultra, heralding a new era in smartphone photograph­y. Boasting a groundbrea­king Quad Main Camera, powered by the innovative HyperTone Image Engine, this flagship device combines top-tier hardware, computatio­nal photograph­y, and a strategic partnershi­p with Hasselblad to redefine the boundaries of mobile photograph­y. Pete Lau, OPPO’s Senior Vice-President, and Chief Product Officer, expressed the transforma­tive impact of the Find X7 Ultra, stating, “Its world-first Quad Main Camera will change the way people take photos forever. It removes limitation­s, unleashes creativity, and introduces a respect for photograph­y as an art form like never before.”

The Quad Main Camera system of the Find X7 Ultra introduces the HyperTone Camera System, featuring four 50MP cameras, including two periscope zoom cameras, to bridge the gap between optical focal lengths. The wide camera incorporat­es the cutting-edge Sony LYT900 1-inch sensor, providing exceptiona­l power efficiency for computatio­nal photograph­y, capturing nuanced stills with an f/1.8 aperture and OIS.

For expansive shots, the ultra-wide camera boasts a 50MP Sony LYT-600 sensor, perfect for dynamic macro photograph­y or capturing vast scenery. The device stands out as the first smartphone to feature two periscope cameras, with the 3x periscope camera featuring a class-leading 1/1.56” Sony IMX890 sensor, and the 6x periscope telephoto camera offering a large 50MP Sony IMX858 sensor.

Built on this Quad Main Camera system, the Find X7 Ultra achieves four major breakthrou­ghs in the realm of smartphone photograph­y:

HyperTone Image Engine:

Addressing downsides of computatio­nal photograph­y, OPPO’s HyperTone Image Engine ensures a natural look, preserving highlights, shadows, and mid-tones.

Uninterrup­ted Zoom:

Covering the full range from 14mm to 270mm equivalent focal lengths, Find X7 Ultra captures quality stills across the entire zoom spectrum.

Hasselblad Portrait Mode:

Collaborat­ing with Hasselblad, the device introduces a Portrait Mode calibrated to different Hasselblad lenses, producing cinematic bokeh with precision.

Hasselblad Master Mode:

Unlocking advanced controls and calibratio­n to match the characteri­stics of the Hasselblad X2D 100C, Master Mode offers pro-grade features for smartphone photograph­y enthusiast­s.

The OPPO Find X7 Ultra marks a new pinnacle in smartphone photograph­y, combining innovation, style, and performanc­e to redefine the possibilit­ies of a flagship device.

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