The Art of Pub­lic Re­la­tions

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Good News FOR com­mu­ni­ca­tion pro­fes­sion­als. Pub­lic Re­la­tions guru Rita bhi­mani has just launched her third book on PR. ti­tled PR 2020 – The Trend­ing Prac­tice of Pub­lic Re­la­tions, the book is a com­pre­hen­sive yet in­ter­est­ing guide for all seek­ing a dash of PR–be it cor­po­rate en­ti­ties, ngos, start-ups, in­di­vid­u­als or ex­ist­ing prac­ti­tion­ers. the book gleans from the writer’s four-decade ex­pe­ri­ence in PR and is re­plete with real life ex­am­ples. she started off by head­ing PR set-ups of the tea board In­dia and In­dian alu­minium. she is the founder–ceo of her PR con­sul­tancy firm Ri­tam Com­mu­ni­ca­tions. she is also a pro­fes­sor of PR, teach­ing a three-year de­gree course in Me­dia sci­ence. the book is an il­lu­mi­na­tive hand­book for un­der­stand­ing the nu­ances of PR—ba­sic con­cepts and prin­ci­ples of PR, Cor­po­rate Iden­tity, the ‘publics’ of PR, start-up suc­cesses, im­age build­ing, brand­ing, me­dia mat­ters, CsR and Cor­po­rate Phi­lan­thropy, cre­ation of good­will, Cri­sis Man­age­ment, Rep­u­ta­tion Man­age­ment and Celebrity Man­age­ment. the case stud­ies are what make the book real, which any reader will be able to re­late to. It pro­vides in­sights into tales of suc­cess­ful en­trepreneur­ship and the new so­cial me­dia ini­tia­tives in the dig­i­tal space. Writ­ten in her inim­itable lu­cid style, it is in­deed worth a read.

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