The Art of Public Relations
Good News FOR communication professionals. Public Relations guru Rita bhimani has just launched her third book on PR. titled PR 2020 – The Trending Practice of Public Relations, the book is a comprehensive yet interesting guide for all seeking a dash of PR–be it corporate entities, ngos, start-ups, individuals or existing practitioners. the book gleans from the writer’s four-decade experience in PR and is replete with real life examples. she started off by heading PR set-ups of the tea board India and Indian aluminium. she is the founder–ceo of her PR consultancy firm Ritam Communications. she is also a professor of PR, teaching a three-year degree course in Media science. the book is an illuminative handbook for understanding the nuances of PR—basic concepts and principles of PR, Corporate Identity, the ‘publics’ of PR, start-up successes, image building, branding, media matters, CsR and Corporate Philanthropy, creation of goodwill, Crisis Management, Reputation Management and Celebrity Management. the case studies are what make the book real, which any reader will be able to relate to. It provides insights into tales of successful entrepreneurship and the new social media initiatives in the digital space. Written in her inimitable lucid style, it is indeed worth a read.