Ac­tress and en­tre­pre­neur Aye­sha Ka­pur is all of 24 but has achieved suc­cess in films and is the power be­hind Aye­sha Ac­ces­sories. With a re­cently launched blog, she aims to write about things that mat­ter to her – fash­ion, life­style and more. She speaks abo

Society - - CONTENTS - By Sapna Sar­fare

Ac­tress and en­tre­pre­neur Aye­sha Ka­pur is all of 24, has achieved suc­cess in films and is the power be­hind Aye­sha Ac­ces­sories. With a re­cently launched blog, she aims to write about things that mat­ter to her – fash­ion, life­style and more. She speaks about be­ing an achiever.

Some names linger in your mem­ory even if they pre­fer to stay low key. You cheer for them. You want to know more about them. Their work (how­ever big or small) speaks vol­umes. And that is no small feat. The In­dian film in­dus­try is filled with such pow­er­house of tal­ent. If you re­mem­ber San­jay Leela Bhansali’s touch­ing clas­sic Black, you would re­mem­ber this sen­si­tive film. And most of you would also re­call the heart-rend­ing por­trayal of Aye­sha Ka­pur who played Rani Mukherji’s char­ac­ter’s younger ver­sion in the film. She prob­a­bly made a mark as big as Amitabh Bachchan and Rani in the film. Though she ap­peared in an­other film Sikan­dar in which she made an im­pact as a Kash­miri girl with a con­science, Aye­sha is prob­a­bly also known as the co-owner of Aye­sha Ac­ces­sories, which she started at a young age with her mother. The pop­u­lar brand has been cre­at­ing waves with unique ac­ces­sories. And now the 24-year-old ac­tress-en­tre­pre­neur is mak­ing a name with her blog in which she talks about fash­ion, life­style, travel, beauty, health and all things that mat­ter to her. www.ayeshaka­pur. com is the out­come of her cre­ative spirit. And she wants to con­nect with more like­minded peo­ple with it. We have seen her work hard with her ac­ces­sories com­pany. So one sup­poses that

com­ing up with this blog was a nat­u­ral pro­gres­sion. But it seemed like a long wait. Aye­sha re­veals, “The blog, just like Aye­sha Ac­ces­sories, is a space where I can be ex­press my­self cre­atively. I have al­ways en­joyed writ­ing, and have ex­pe­ri­ence work­ing in front of the cam­era. Learn­ing to use a cam­era has been a new and ex­cit­ing learn­ing ex­pe­ri­ence, and I think I have found an­other pas­sion. The rea­son I have waited is be­cause, to be hon­est, I have never been that into the so­cial me­dia scene till re­cently.” She thinks that grow­ing up in Auroville which lives by its slow pace has to do some­thing with the way she deals with so­cial me­dia. “How­ever, hav­ing lived in Mum­bai and New York City, I be­gan to rec­og­nize the im­pact that so­cial me­dia can have on peo­ple’s lives. I rec­og­nize that so­cial me­dia can be an ex­cel­lent plat­form to spread pos­i­tiv­ity, knowl­edge and sup­port to a large num­ber of peo­ple. I also gen­uinely en­joy shar­ing my jour­ney and the les­sons I have learnt with other peo­ple.” Aye­sha has a lot of in­ter­ests and she has tried to put those in­ter­ests in her blog. As men­tioned be­fore, the blog has a num­ber of top­ics, from well­ness or beauty, fash­ion to travel and life­style. “The gen­eral con­cept of the blog is to en­cour­age self­em­pow­er­ment through the lens of these var­i­ous cat­e­gories,” Aye­sha re­veals. “There are a num­ber of ‘prin­ci­ples’ or ideas that I try to en­cour­age in all my ar­ti­cles. For ex­am­ple, in terms of well­ness and beauty, I be­lieve that feel­ing good helps peo­ple be the best ver­sion of them­selves, so I think health and well­ness is an im­por­tant as­pect of look­ing beau­ti­ful. I be­lieve it’s not about cov­er­ing up our ‘flaws’ with makeup; it’s about learn­ing to take careof our­selves from within so that we can ex­ude con­fi­dence and nat­u­ral beauty.” But of course, there are quite a few life­style and fash­ion blog­gers. In fact, it is a boom­ing in­dus­try in In­dia. Keep­ing this fac­tor in mind, Aye­sha has kept the blog tad bit dif­fer­ent from the usual blogs you find on­line. She dis­closes, “I have tried to keep the ‘tone’ of my ar­ti­cles very per­sonal and friendly. I aim to be as ap­proach­able as pos­si­ble and en­cour­age my blog read­ers and In­sta­gram fol­low­ers to reach out to me, even to sug­gest what I should write fu­ture ar­ti­cles about. I also think that the ‘healthy life­style’ trend has not fully caught on in In­dia yet. Many of the peo­ple I have spo­ken to in In­dia find it im­prac­ti­cal or chal­leng­ing to fol­low a healthy life­style, es­pe­cially those liv­ing in busy cities (I per­son­ally strug­gled with this when liv­ing in Mum­bai). I try to give sim­ple and prac­ti­cal tips and in­spi­ra­tional ideas to peo­ple to help them re­al­ize that be­ing healthy does not have to be im­prac­ti­cal at all.” She has made sure that the fash­ion sec­tion is just not all about cov­er­ing the lat­est trends. “The idea is to in­spire peo­ple to use fash­ion as a cre­ative plat­form for self-ex­pres­sion (just like I use fash­ion in my life). By help­ing peo­ple find their own style and be fash­ion­able, I hope that it will help peo­ple feel con­fi­dent and happy. So whether I am writ­ing about healthy food

op­tions, my skin­care rou­tine, or the lat­est trends, ev­ery­thing is uniquely geared to­wards en­cour­ag­ing self-love, well­ness and gen­eral pos­i­tiv­ity in peo­ple’s lives.” The blog is a good re­flec­tion of how clear Aye­sha is about what she wants to share with her fans and read­ers. If you go through her blog, you might find the ‘Re­flec­tions Sec­tion’ which is par­tic­u­larly quite in­ter­est­ing. One might want her to speak more on what she wants to share in this sec­tion. She re­marks, “The re­flec­tions sec­tion is a space where I can post things that I see in my ev­ery­day life, things that I find in­spir­ing. It’s also a space where I can post shorter pieces of work like po­etry or other cre­ative work which does not nec­es­sar­ily fall into any other cat­e­gory but which I think is still rel­e­vant for the blog.” The sur­prise el­e­ment would be the give­away prizes as­pect. Did Aye­sha make it a lat­ter ad­di­tion or was it some­thing she wanted right from the be­gin­ning? She replies, “The give­away is sim­ply some­thing I added when I launched my blog as a way to thank those that sub­scribed and sup­ported me at the very be­gin­ning. I may also do more give­aways in the fu­ture.” Many of us are her fans. But she is also a fan of some other blog­gers in the style, fash­ion and life­style sec­tion. She states, “I ab­so­lutely love Rhea Gupte’s blog. Her pho­tog­ra­phy and writ­ing skills are in­cred­i­ble, and I love how cre­ative her con­cepts are. Her ar­ti­cles are gen­er­ally ex­tremely vis­ually ap­peal­ing, re­flec­tive and in­spir­ing.” We have been fol­low­ing her ca­reer graph and have men­tioned of her start­ing Aye­sha Ac­ces­sories quite early in her life with her mother. Know­ing her in­ter­est in fash­ion and life­style, the con­cep­tu­al­iza­tion process must have been quite in­ter­est­ing. So must have the jour­ney. “I started Aye­sha Ac­ces­sories to­gether with my mother when I was six­teen years old. But I have ac­tu­ally been ac­com­pa­ny­ing my mother on her busi­ness trips ever since I can re­mem­ber (she ran a depart­ment store be­fore open­ing Aye­sha Ac­ces­sories),” Aye­sha re­veals. “We re­al­ized how well we worked to­gether and also rec­og­nized a need for a funky and In­dian ac­ces­sory brand, so we de­cided to start the brand to­gether.” Aye­sha, the ac­tress, is not seen these days, though she still has a good amount of fan fol­low­ing. We want to know if she is still in­ter­ested in act­ing or wants to be a part of any film. She calls act­ing one of her pas­sions. “I feel blessed to have been in­tro­duced to it at such a young age. Right now, I am fin­ish­ing my de­gree at Columbia Univer­sity in NYC, but I am al­ways open to projects if they seem like the right op­por­tu­nity.” We can’t wait for her to come on the big screen again. As the chat came to and end, a typ­i­cal ques­tion was asked. What more can her fans ex­pect from her? She is to the point in re­ply­ing to this rather staid ques­tion. “I look for­ward to keep up­dat­ing and com­ing up with new ideas for my blog, and my fol­low­ers and sub­scribers will be a big part of that. So I urge any fans to fol­low my In­sta­gram and sub­scribe to my blog, so they can stay up­dated and also share their ideas and re­quests for top­ics that they’d like to know more about.” At 24, Aye­sha Ka­pur knows what she wants and is a go-get­ter who knows the way to ful­fill her dreams. One can just say, dream on!

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