SHE WALKS IN BEAUTY!
Actress and entrepreneur Ayesha Kapur is all of 24 but has achieved success in films and is the power behind Ayesha Accessories. With a recently launched blog, she aims to write about things that matter to her – fashion, lifestyle and more. She speaks abo
Actress and entrepreneur Ayesha Kapur is all of 24, has achieved success in films and is the power behind Ayesha Accessories. With a recently launched blog, she aims to write about things that matter to her – fashion, lifestyle and more. She speaks about being an achiever.
Some names linger in your memory even if they prefer to stay low key. You cheer for them. You want to know more about them. Their work (however big or small) speaks volumes. And that is no small feat. The Indian film industry is filled with such powerhouse of talent. If you remember Sanjay Leela Bhansali’s touching classic Black, you would remember this sensitive film. And most of you would also recall the heart-rending portrayal of Ayesha Kapur who played Rani Mukherji’s character’s younger version in the film. She probably made a mark as big as Amitabh Bachchan and Rani in the film. Though she appeared in another film Sikandar in which she made an impact as a Kashmiri girl with a conscience, Ayesha is probably also known as the co-owner of Ayesha Accessories, which she started at a young age with her mother. The popular brand has been creating waves with unique accessories. And now the 24-year-old actress-entrepreneur is making a name with her blog in which she talks about fashion, lifestyle, travel, beauty, health and all things that matter to her. www.ayeshakapur. com is the outcome of her creative spirit. And she wants to connect with more likeminded people with it. We have seen her work hard with her accessories company. So one supposes that
coming up with this blog was a natural progression. But it seemed like a long wait. Ayesha reveals, “The blog, just like Ayesha Accessories, is a space where I can be express myself creatively. I have always enjoyed writing, and have experience working in front of the camera. Learning to use a camera has been a new and exciting learning experience, and I think I have found another passion. The reason I have waited is because, to be honest, I have never been that into the social media scene till recently.” She thinks that growing up in Auroville which lives by its slow pace has to do something with the way she deals with social media. “However, having lived in Mumbai and New York City, I began to recognize the impact that social media can have on people’s lives. I recognize that social media can be an excellent platform to spread positivity, knowledge and support to a large number of people. I also genuinely enjoy sharing my journey and the lessons I have learnt with other people.” Ayesha has a lot of interests and she has tried to put those interests in her blog. As mentioned before, the blog has a number of topics, from wellness or beauty, fashion to travel and lifestyle. “The general concept of the blog is to encourage selfempowerment through the lens of these various categories,” Ayesha reveals. “There are a number of ‘principles’ or ideas that I try to encourage in all my articles. For example, in terms of wellness and beauty, I believe that feeling good helps people be the best version of themselves, so I think health and wellness is an important aspect of looking beautiful. I believe it’s not about covering up our ‘flaws’ with makeup; it’s about learning to take careof ourselves from within so that we can exude confidence and natural beauty.” But of course, there are quite a few lifestyle and fashion bloggers. In fact, it is a booming industry in India. Keeping this factor in mind, Ayesha has kept the blog tad bit different from the usual blogs you find online. She discloses, “I have tried to keep the ‘tone’ of my articles very personal and friendly. I aim to be as approachable as possible and encourage my blog readers and Instagram followers to reach out to me, even to suggest what I should write future articles about. I also think that the ‘healthy lifestyle’ trend has not fully caught on in India yet. Many of the people I have spoken to in India find it impractical or challenging to follow a healthy lifestyle, especially those living in busy cities (I personally struggled with this when living in Mumbai). I try to give simple and practical tips and inspirational ideas to people to help them realize that being healthy does not have to be impractical at all.” She has made sure that the fashion section is just not all about covering the latest trends. “The idea is to inspire people to use fashion as a creative platform for self-expression (just like I use fashion in my life). By helping people find their own style and be fashionable, I hope that it will help people feel confident and happy. So whether I am writing about healthy food
options, my skincare routine, or the latest trends, everything is uniquely geared towards encouraging self-love, wellness and general positivity in people’s lives.” The blog is a good reflection of how clear Ayesha is about what she wants to share with her fans and readers. If you go through her blog, you might find the ‘Reflections Section’ which is particularly quite interesting. One might want her to speak more on what she wants to share in this section. She remarks, “The reflections section is a space where I can post things that I see in my everyday life, things that I find inspiring. It’s also a space where I can post shorter pieces of work like poetry or other creative work which does not necessarily fall into any other category but which I think is still relevant for the blog.” The surprise element would be the giveaway prizes aspect. Did Ayesha make it a latter addition or was it something she wanted right from the beginning? She replies, “The giveaway is simply something I added when I launched my blog as a way to thank those that subscribed and supported me at the very beginning. I may also do more giveaways in the future.” Many of us are her fans. But she is also a fan of some other bloggers in the style, fashion and lifestyle section. She states, “I absolutely love Rhea Gupte’s blog. Her photography and writing skills are incredible, and I love how creative her concepts are. Her articles are generally extremely visually appealing, reflective and inspiring.” We have been following her career graph and have mentioned of her starting Ayesha Accessories quite early in her life with her mother. Knowing her interest in fashion and lifestyle, the conceptualization process must have been quite interesting. So must have the journey. “I started Ayesha Accessories together with my mother when I was sixteen years old. But I have actually been accompanying my mother on her business trips ever since I can remember (she ran a department store before opening Ayesha Accessories),” Ayesha reveals. “We realized how well we worked together and also recognized a need for a funky and Indian accessory brand, so we decided to start the brand together.” Ayesha, the actress, is not seen these days, though she still has a good amount of fan following. We want to know if she is still interested in acting or wants to be a part of any film. She calls acting one of her passions. “I feel blessed to have been introduced to it at such a young age. Right now, I am finishing my degree at Columbia University in NYC, but I am always open to projects if they seem like the right opportunity.” We can’t wait for her to come on the big screen again. As the chat came to and end, a typical question was asked. What more can her fans expect from her? She is to the point in replying to this rather staid question. “I look forward to keep updating and coming up with new ideas for my blog, and my followers and subscribers will be a big part of that. So I urge any fans to follow my Instagram and subscribe to my blog, so they can stay updated and also share their ideas and requests for topics that they’d like to know more about.” At 24, Ayesha Kapur knows what she wants and is a go-getter who knows the way to fulfill her dreams. One can just say, dream on!