GJEPC Plans First Ever In­ter­na­tional Show In Dubai

Takes IIJW over­seas

Solitaire - - Front Page -

In an en­deav­our to pro­mote the In­dian gem and jew­ellery in­dus­try in the Mid­dle East and Gulf Co­op­er­a­tion Coun­cil (GCC) mar­kets on a busi­ness-to-busi­ness (B2B) plat­form, the Gem & Jew­ellery Ex­port Pro­mo­tion Coun­cil (GJEPC) is or­gan­is­ing the first ever edi­tion of the Gem & Jew­ellery Trade Fair at At­lantis, The Palm, Dubai from March 20-22, 2014. The show will be or­gan­ised in as­so­ci­a­tion with the Dubai Multi Com­modi­ties Cen­tre (DMCC) and the sup­port of Dubai Gold and Jew­ellery Group (DGJG). It will pri­mar­ily be a ‘de­liv­ery show’ with a cash-and-carry model for B2B visi­tors. Some 120 ex­hibitors are ex­pected to take part. The aim of hold­ing this show is to at­tract prom­i­nent buy­ers from the GCC, Iraq, Lebanon, Turkey, Rus­sia and the CIS and Eastern Euro­pean Na­tions, North African coun­tries like Egypt, Al­ge­ria, Nige­ria, Morocco, Tan­za­nia, Ghana and South Africa, other than SAARC coun­tries like Pak­istan, Bangladesh and Sri Lanka.

Vipul Shah, GJEPC chair­man, said that these coun­tries can be ini­tially an­chored in to create a suc­cess­ful fair plat­form in Dubai, which is char­ac­ter­is­ti­cally sim­i­lar to Hong Kong in terms of trade and free econ­omy. “It is im­por­tant to es­tab­lish In­dia as the most favourable des­ti­na­tion for sourc­ing by over­seas jew­ellers and con­sumers. The mar­kets that we are plan­ning to tap have the pur­chas­ing power and, above all, have sim­i­lar jew­ellery pref­er­ences like In­dia. This could eas­ily pro­vide lever­age for the In­dian jew­ellery in­dus­try to build a strong cus­tomer net­work abroad,” he noted.

Af­ter hav­ing es­tab­lished In­dia In­ter­na­tional Jew­ellery Show (IIJS) as a prop­erty for show­cas­ing the best in jew­ellery man­u­fac­tur­ing ca­pa­bil­i­ties by In­dia, the GJEPC de­cided it was time to ven­ture into Dubai, one of the fastest grow­ing mar­kets in the world. “Dubai has emerged as a cos­mopoli­tan me­trop­o­lis that has grown steadily to be­come a global and a busi­ness and cul­tural hub of the Mid­dle East,” Shah said.

With 85% of its res­i­dents as nonEmi­ratis and the most pop­u­lar tourist des­ti­na­tion in that part of the world, Dubai stands out as an ap­pro­pri­ate venue for hold­ing Asia’s premier jew­ellery ex­hi­bi­tion. In­dia be­ing a man­u­fac­tur­ing coun­try for gems and jew­ellery and Dubai be­ing the trad­ing cen­tre, it is a per­fect match for the present and fu­ture of the en­tire jew­ellery com­mu­nity of the coun­try.

The DMCC is the most pow­er­ful trad­ing plat­form at Al­mas Tow­ers for di­a­monds, gem­stones and jew­ellery and has a per­fect syn­ergy with the forth­com­ing show. To test the wa­ters, for the first year the GJEPC will adopt the buyer-seller meet for­mat with In­dian ex­hibitors and a few Dubai ex­hibitors who have de­sign aes­thet­ics sim­i­lar to In­dia's.

The GJEPC is also plan­ning to in­tro­duce the first in­ter­na­tional edi­tion of the In­dia In­ter­na­tional Jew­ellery Week (IIJW) to be held on March 19-20. The DGJG, a lo­cal whole­saler body, will also be sup­port­ing the fair by en­cour­ag­ing par­tic­i­pa­tion of its mem­bers and invit­ing buy­ers.

A gen­eral view of the At­lantis, The Palm Re­sort at the Palm Jumeirah Is­land in Dubai.

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