GJEPC Plans First Ever International Show In Dubai
Takes IIJW overseas
In an endeavour to promote the Indian gem and jewellery industry in the Middle East and Gulf Cooperation Council (GCC) markets on a business-to-business (B2B) platform, the Gem & Jewellery Export Promotion Council (GJEPC) is organising the first ever edition of the Gem & Jewellery Trade Fair at Atlantis, The Palm, Dubai from March 20-22, 2014. The show will be organised in association with the Dubai Multi Commodities Centre (DMCC) and the support of Dubai Gold and Jewellery Group (DGJG). It will primarily be a ‘delivery show’ with a cash-and-carry model for B2B visitors. Some 120 exhibitors are expected to take part. The aim of holding this show is to attract prominent buyers from the GCC, Iraq, Lebanon, Turkey, Russia and the CIS and Eastern European Nations, North African countries like Egypt, Algeria, Nigeria, Morocco, Tanzania, Ghana and South Africa, other than SAARC countries like Pakistan, Bangladesh and Sri Lanka.
Vipul Shah, GJEPC chairman, said that these countries can be initially anchored in to create a successful fair platform in Dubai, which is characteristically similar to Hong Kong in terms of trade and free economy. “It is important to establish India as the most favourable destination for sourcing by overseas jewellers and consumers. The markets that we are planning to tap have the purchasing power and, above all, have similar jewellery preferences like India. This could easily provide leverage for the Indian jewellery industry to build a strong customer network abroad,” he noted.
After having established India International Jewellery Show (IIJS) as a property for showcasing the best in jewellery manufacturing capabilities by India, the GJEPC decided it was time to venture into Dubai, one of the fastest growing markets in the world. “Dubai has emerged as a cosmopolitan metropolis that has grown steadily to become a global and a business and cultural hub of the Middle East,” Shah said.
With 85% of its residents as nonEmiratis and the most popular tourist destination in that part of the world, Dubai stands out as an appropriate venue for holding Asia’s premier jewellery exhibition. India being a manufacturing country for gems and jewellery and Dubai being the trading centre, it is a perfect match for the present and future of the entire jewellery community of the country.
The DMCC is the most powerful trading platform at Almas Towers for diamonds, gemstones and jewellery and has a perfect synergy with the forthcoming show. To test the waters, for the first year the GJEPC will adopt the buyer-seller meet format with Indian exhibitors and a few Dubai exhibitors who have design aesthetics similar to India's.
The GJEPC is also planning to introduce the first international edition of the India International Jewellery Week (IIJW) to be held on March 19-20. The DGJG, a local wholesaler body, will also be supporting the fair by encouraging participation of its members and inviting buyers.
A general view of the Atlantis, The Palm Resort at the Palm Jumeirah Island in Dubai.