Forever­mark In­scribes A Mil­lion Di­a­monds

Solitaire - - SPECTRUM -

De Beers di­a­mond jew­ellery brand Forever­mark said it had reached an im­por­tant mile­stone on April 28 as the mil­lionth di­a­mond was in­scribed at the Forever­mark Di­a­mond In­sti­tute in An­twerp.

Stephen Lussier, Forever­mark CEO, said, “This is a sig­nif­i­cant day in Forever­mark’s young his­tory. In­scrib­ing 1,000,000 Forever­mark di­a­monds in the six years since launch is a huge achieve­ment and is tes­ta­ment to the ap­peal of the brand amongst a grow­ing num­ber of con­sumers.”

The in­di­vid­ual in­scrip­tion is the core of Forever­mark’s propo­si­tion and rep­re­sents the brand’s prom­ise of a com­mit­ment to rare, beau­ti­ful and re­spon­si­bly sourced di­a­monds.

Lussier added, “The fact that ev­ery in­scrip­tion num­ber is unique and al­ways iden­ti­fi­able as your very own, adds to the al­lure of our brand of­fer­ing.” In­vis­i­ble to the naked eye, the in­scrip­tion is made us­ing pro­pri­etary tech­nol­ogy from the De Beers group and can only be seen with a spe­cial Forever­mark viewer.

Forever­mark re­cently an­nounced the open­ing of a sec­ond Forever­mark Di­a­mond In­sti­tute fa­cil­ity in In­dia in early 2015 to meet con­tin­ued de­mand for in­scrip­tion and grad­ing ser­vices.

Lussier sum­marised, “We are de­lighted to be able to say that there are now 1,000,000 in­scribed Forever­mark di­a­monds that have met our strin­gent cri­te­ria. In­her­ently beau­ti­ful, sourced re­spon­si­bly and of the high­est qual­ity, these are di­a­monds con­sumers around the world can be proud to own and wear.”

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