Im­tiaz Moti­wala: True Beauty Lies In The De­tails

Solitaire - - CONTENTS -

IM­TIAZ MOTI­WALA, di­rec­tor and head de­signer at Noor Sons In­ter­na­tional speaks about his lat­est jew­ellery col­lec­tion in­spired by the botan­i­cal world.

Tell us a lit­tle about your brand.

At Noor Sons In­ter­na­tional, our USP lies in ex­quis­ite de­signs and qual­ity crafts­man­ship. We thrive to create new de­signs and light­weight prod­ucts. For us, minute de­tails such as how a jew­ellery piece sits on a woman, flex­i­bil­ity, weight and qual­ity checks are very im­por­tant. We con­stantly un­der­take re­search and de­vel­op­ment on de­signs and man­u­fac­tur­ing tech­niques, and are abreast with the in­ter­na­tional trends as we exhibit at five in­ter­na­tional trade shows.

How of­ten do you come out with new col­lec­tions?

We come up with new col­lec­tions thrice a year – one for the JCK, Las Ve­gas show, an­other for the IIJS in Mum­bai and a third for the Hong Kong Jew­ellery Show in Septem­ber. We take into ac­count the world­wide trends and then choose a theme for our col­lec­tions. For ex­am­ple, our cur­rent Botan­i­cal col­lec­tion is in sync with the in­ter­na­tional trend of yel­low and fancy colour di­a­monds.

Tell us a lit­tle about your new col­lec­tion for the IIJS.

This year, we show­cased our Botan­i­cal col­lec­tion that is in­spired by the beauty of na­ture. The col­lec­tion con­sists of stun­ning neck­laces, bracelets, ear­rings and rings adorned with flow­ers, petals, but­ter­flies and branches adorned with rose-cuts, yel­low and pink di­a­monds which is the USP of this col­lec­tion. The choice of clas­sic di­a­monds with trendy colour­ful gems makes the col­lec­tion elec­tric, and will tran­scend sea­sons and ages. At the same time, the col­lec­tion is prac­ti­cal and wear­able.

You use a lot of rose-cuts in your jew­ellery.

We love rose-cuts as they are so­phis­ti­cated. They are in de­mand in­ter­na­tion­ally and slowly the trend is pick­ing up in In­dia as well. They have a unique nat­u­ral beauty of their own. Rose-cuts are lighter in weight and thus more pocket friendly.

How long does it take for a piece of jew­ellery to be crafted – from in­cep­tion to re­al­ity?

The con­cep­tu­al­i­sa­tion and de­sign­ing takes 15-30 days. This in­cludes the stages of trend anal­y­sis, mar­ket anal­y­sis, theme se­lec­tion, mood boards, ini­tial sketch­ing and fi­nal de­sign. The man­u­fac­tur­ing process re­quires a min­i­mum of 45 to 60 days, depend­ing on the prod­uct. A ma­jor­ity of our prod­ucts are hand­made, but we also use the lat­est CAD/CAM tech­nol­ogy to en­sure that our pieces are per­fect.

What are the price points of the jew­ellery?

Our di­a­mond neck­laces range from I15 lakh to I1 crore, while other prod­ucts range be­tween I1 lakh and I50 lakh.

What are the colour stones that are trend­ing today? Do peo­ple pre­fer to in­clude colour stones in their di­a­mond jew­ellery?

Tan­zan­ite and emer­alds are very pop­u­lar. Yes, many cus­tomers are opt­ing for colour stones in their di­a­mond jew­ellery. For added ver­sa­til­ity, our cus­tomers also re­quest for jew­ellery with in­ter­change­able gem­stones.

--By Aliya Lad­hab­hoy

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