Imtiaz Motiwala: True Beauty Lies In The Details
IMTIAZ MOTIWALA, director and head designer at Noor Sons International speaks about his latest jewellery collection inspired by the botanical world.
Tell us a little about your brand.
At Noor Sons International, our USP lies in exquisite designs and quality craftsmanship. We thrive to create new designs and lightweight products. For us, minute details such as how a jewellery piece sits on a woman, flexibility, weight and quality checks are very important. We constantly undertake research and development on designs and manufacturing techniques, and are abreast with the international trends as we exhibit at five international trade shows.
How often do you come out with new collections?
We come up with new collections thrice a year – one for the JCK, Las Vegas show, another for the IIJS in Mumbai and a third for the Hong Kong Jewellery Show in September. We take into account the worldwide trends and then choose a theme for our collections. For example, our current Botanical collection is in sync with the international trend of yellow and fancy colour diamonds.
Tell us a little about your new collection for the IIJS.
This year, we showcased our Botanical collection that is inspired by the beauty of nature. The collection consists of stunning necklaces, bracelets, earrings and rings adorned with flowers, petals, butterflies and branches adorned with rose-cuts, yellow and pink diamonds which is the USP of this collection. The choice of classic diamonds with trendy colourful gems makes the collection electric, and will transcend seasons and ages. At the same time, the collection is practical and wearable.
You use a lot of rose-cuts in your jewellery.
We love rose-cuts as they are sophisticated. They are in demand internationally and slowly the trend is picking up in India as well. They have a unique natural beauty of their own. Rose-cuts are lighter in weight and thus more pocket friendly.
How long does it take for a piece of jewellery to be crafted – from inception to reality?
The conceptualisation and designing takes 15-30 days. This includes the stages of trend analysis, market analysis, theme selection, mood boards, initial sketching and final design. The manufacturing process requires a minimum of 45 to 60 days, depending on the product. A majority of our products are handmade, but we also use the latest CAD/CAM technology to ensure that our pieces are perfect.
What are the price points of the jewellery?
Our diamond necklaces range from I15 lakh to I1 crore, while other products range between I1 lakh and I50 lakh.
What are the colour stones that are trending today? Do people prefer to include colour stones in their diamond jewellery?
Tanzanite and emeralds are very popular. Yes, many customers are opting for colour stones in their diamond jewellery. For added versatility, our customers also request for jewellery with interchangeable gemstones.
--By Aliya Ladhabhoy