IIJW: Where Fashion Meets Couture Jewellery
The India International Jewellery Week (IIJW) celebrated its fifth edition from July 14-17 at the Grand Hyatt in Mumbai. The four- day glittering affair organised by the Gem and Jewellery Export Promotion Council (GJEPC) saw some of the most reputed jewellery brands showcase their innovative designs on the ramp along with budding designers from the National Institute of Design (NID) and the Indian Institute of Gems and Jewellery (IIGJ).
The show was inaugurated by chief guest Rashmi Thackeray along with Vikram Merchant, manager, Rio Tinto’s Indian Representative Office; Amit Pratihari, director for retail, Forevermark; R.K. Sharma, CEO and executive director of PC Jeweller, and Mehul Choksi, chairman of Gitanjali Jewels along with GJEPC’s top brass.
Vipul Shah, GJEPC chairman, said, “The IIJW has seen four very successful
editions held in Mumbai, India’s premier city for style, fashion and luxury. Each year the event has been growing bigger and getting better with the best creative designers presenting their enthralling lines of jewellery. IIJW as a property has proved to the world that India is one of the prime destinations for jewellery globally, with design talents, which are indeed world class.”
Vikram Merchant said, “Rio Tinto, one of the world’s leading diamond producers, is proud of its partnership with the Indian gems and jewellery industry. We are reinforcing this collaboration by taking a leading role at IIJW – an event that gives Indian jewellery international exposure while engaging the Indian consumer with this category.”
While the show began with the Leading Jewellers of the World by Gitanjali Group, the grand finale opened with the title sponsor Nazraana by Rio Tinto’s presentation of glamorous jewellery featuring a piece from each of the seven collections that they launched at the IIJS.
As the display of the gorgeous jewellery from the various brands came to a close on the fourth day, IIJW’s brand ambassador Sonam Kapoor walked the ramp in fabulous creations by Ganjam.
The show ended with participants of the India International Jewellery Week 2014 being honoured with mementoes presented by Sonam Kapoor along with GJEPC’s chairman Vipul Shah, vice chairman Pankaj Parekh and convenor of promotion, marketing and business development and IIJW, Sanjay Kothari who thanked all those who made the event a great success. The show was presented by Nazraana by Rio Tinto in association with PC Jeweller and had partnered with Azva by World Gold Council, Forevermark and the UB Group.
Chief guest Rashmi Thackeray being felicitated by Vipul Shah and Pankaj Parekh.
(From left) Yogesh Lakhani, James Courage, Roland Lorie, Sachin Jain,Sonam Kapoor, Vipul Shah, Yash Agarwal, Vasant Bhandari and VikramMerchant at the IIJW Grand Finale.