Pure Gold Group Takes Arianna Boutique Concept To France
Pure Gold Group has expanded its international footprint with the opening of its luxury multi-brand jewellery boutique Arianna, in Paris. Located in the luxurious settings of The Peninsula Hotel, the outlet features jewellery and accessories designed by international jewellery houses including Gucci, Roberto Coin, Moraglione, Annamaria Cammilli, and Leo Pizzo.
The boutique store also features jewellery designs by Arianna’s in-house design team. The designs are a tribute to the world of gems from diamonds to coloured stones and offer masterpieces and heirlooms for the discerning customer. Arianna also displays high-end designer watches.
Speaking about Pure Gold Group’s venture into France, group CEO and managing director, Karim Merchant, said, “Paris with its long history as a place to discover culture and art, the finest and the most elegant of fashions is the perfect setting for Arianna’s entry into Europe. Our designs draw inspiration from a wide variety of themes and styles and are perfect for glamorous celebratory occasions. We launched Arianna in 2013 at the Burj Al Arab in Dubai and our plan is to expand the Arianna boutique concept to fashion capitals of the world.”