Pure Gold Group Takes Ari­anna Bou­tique Con­cept To France

Solitaire - - SPECTRUM -

Pure Gold Group has ex­panded its in­ter­na­tional foot­print with the open­ing of its lux­ury multi-brand jew­ellery bou­tique Ari­anna, in Paris. Lo­cated in the lux­u­ri­ous set­tings of The Penin­sula Ho­tel, the out­let fea­tures jew­ellery and ac­ces­sories de­signed by in­ter­na­tional jew­ellery houses in­clud­ing Gucci, Roberto Coin, Moraglione, Annamaria Cam­milli, and Leo Pizzo.

The bou­tique store also fea­tures jew­ellery de­signs by Ari­anna’s in-house de­sign team. The de­signs are a trib­ute to the world of gems from di­a­monds to coloured stones and of­fer mas­ter­pieces and heir­looms for the dis­cern­ing cus­tomer. Ari­anna also dis­plays high-end de­signer watches.

Speak­ing about Pure Gold Group’s ven­ture into France, group CEO and man­ag­ing di­rec­tor, Karim Mer­chant, said, “Paris with its long his­tory as a place to dis­cover cul­ture and art, the finest and the most el­e­gant of fash­ions is the per­fect set­ting for Ari­anna’s en­try into Europe. Our de­signs draw in­spi­ra­tion from a wide va­ri­ety of themes and styles and are per­fect for glam­orous cel­e­bra­tory oc­ca­sions. We launched Ari­anna in 2013 at the Burj Al Arab in Dubai and our plan is to ex­pand the Ari­anna bou­tique con­cept to fash­ion cap­i­tals of the world.”

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