The Artisan Jewellery Awards selects 2014 winners
40 eras 800 entries 40 finalists 12 winners
The final round of the Artisan Jewellery Design Awards 2014 was nothing short of a fashionable event. Fashion designer Sabyasachi Mukherjee, famed jewellery designer Farah Khan Ali, socialite Pinky Reddy and art historian Usha R Balakrishnan deliberated over the best designs, selecting 12 winners from 40 finalists. The exquisite jewellery highlighted 100 years of Indian cinema through four iconic eras – Monochromatic Magic, Golden Glory, Colorama and Avant-Garde.
Commenting on the occasion, Vipul Shah, chairman, GJEPC, said, “The Artisan Awards honour outstanding work and applaud the most innovative jewellery designs conceptualised by designers. With Bollywood being a big source of inspiration for us as a nation, the awards capture the glory of Indian cinema through the ages resulting in gorgeous statement pieces.”
Post the judging round, Sabyasachi Mukherjee commented, “The pieces showcased today were absolutely stunning. From the exquisite detailing of the jewellery designs, you can tell that the candidates have put their heart and soul into showcasing pieces that are representative of Bollywood films through various eras.”
Farah Khan Ali said, “The jewellery pieces were gorgeous and each of the designers are stars in their own right. I’m totally awestruck by the designs that demonstrate the various Bollywood eras. The designs put up today are truly an inspiration to me.”
Socialite Pinky Reddy, from the billion-dollar GVK Group said, “Indian cinema has always been an integral part of our culture and being a self-confessed film buff, I was fascinated to see intricate designs. Each era consisted of designs and colours that would transform any woman into a goddess. The Artisan Awards pays tribute to Indian cinema in all its grandeur.”
Talking about the event, renowned art historian, Usha R Balkrishnan, said, “Being in the industry of design aesthetics and going by past experiences, I can tell you that the designs showcased truly elevates the designers to their rightful status as ‘artists’. This platform created by GJEPC, is a great initiative to highlight talent and give India international recognition.
“The film theme was challenging but it had a lot of potential. Some of the interpretations I saw were innovative and true to the sub-topic themes. According to me, jewellery in such competitions need not be wearable or commercially viable. Competitions are about observing how a theme could manage to elicit out-of-the-box ideas and create fresh designs.”
Organised by the Gem and Jewellery Export Promotion Council, The Artisan Awards partnered with RBS, Gemfields, Forevermark, Platinum Guild India, Grand Hyatt and Vogue.
The winners of the award would be announced and felicitated at a later date during a red carpet awards function in Mumbai.
(From left to right) Rupak Sen, regional marketing director- Asia Gemfields; Toranj Mehta, head of marketing, Forevermark; judges Usha R Balakrishnan, Priya Tanna, Sabyasachi Mukherjee, Farah Khan Ali and Pinky Reddy; Atul Kulkarni, vice president and...