The Ar­ti­san Jew­ellery Awards se­lects 2014 win­ners

40 eras 800 en­tries 40 fi­nal­ists 12 win­ners

Solitaire - - ARTISAN AWARDS -

The fi­nal round of the Ar­ti­san Jew­ellery De­sign Awards 2014 was noth­ing short of a fash­ion­able event. Fash­ion de­signer Sabyasachi Mukher­jee, famed jew­ellery de­signer Farah Khan Ali, so­cialite Pinky Reddy and art his­to­rian Usha R Balakr­ish­nan de­lib­er­ated over the best de­signs, se­lect­ing 12 win­ners from 40 fi­nal­ists. The ex­quis­ite jew­ellery high­lighted 100 years of In­dian cin­ema through four iconic eras – Monochro­matic Magic, Golden Glory, Colorama and Avant-Garde.

Com­ment­ing on the oc­ca­sion, Vipul Shah, chair­man, GJEPC, said, “The Ar­ti­san Awards hon­our out­stand­ing work and ap­plaud the most in­no­va­tive jew­ellery de­signs con­cep­tu­alised by de­sign­ers. With Bol­ly­wood be­ing a big source of in­spi­ra­tion for us as a na­tion, the awards cap­ture the glory of In­dian cin­ema through the ages re­sult­ing in gor­geous state­ment pieces.”

Post the judg­ing round, Sabyasachi Mukher­jee com­mented, “The pieces show­cased to­day were ab­so­lutely stun­ning. From the ex­quis­ite de­tail­ing of the jew­ellery de­signs, you can tell that the can­di­dates have put their heart and soul into show­cas­ing pieces that are rep­re­sen­ta­tive of Bol­ly­wood films through var­i­ous eras.”

Farah Khan Ali said, “The jew­ellery pieces were gor­geous and each of the de­sign­ers are stars in their own right. I’m to­tally awestruck by the de­signs that demon­strate the var­i­ous Bol­ly­wood eras. The de­signs put up to­day are truly an in­spi­ra­tion to me.”

So­cialite Pinky Reddy, from the bil­lion-dol­lar GVK Group said, “In­dian cin­ema has al­ways been an in­te­gral part of our cul­ture and be­ing a self-con­fessed film buff, I was fas­ci­nated to see in­tri­cate de­signs. Each era con­sisted of de­signs and colours that would trans­form any woman into a god­dess. The Ar­ti­san Awards pays trib­ute to In­dian cin­ema in all its grandeur.”

Talk­ing about the event, renowned art his­to­rian, Usha R Balkr­ish­nan, said, “Be­ing in the in­dus­try of de­sign aes­thet­ics and go­ing by past ex­pe­ri­ences, I can tell you that the de­signs show­cased truly el­e­vates the de­sign­ers to their right­ful sta­tus as ‘artists’. This plat­form cre­ated by GJEPC, is a great ini­tia­tive to high­light tal­ent and give In­dia in­ter­na­tional recog­ni­tion.

“The film theme was chal­leng­ing but it had a lot of po­ten­tial. Some of the in­ter­pre­ta­tions I saw were in­no­va­tive and true to the sub-topic themes. Ac­cord­ing to me, jew­ellery in such com­pe­ti­tions need not be wear­able or com­mer­cially vi­able. Com­pe­ti­tions are about ob­serv­ing how a theme could man­age to elicit out-of-the-box ideas and cre­ate fresh de­signs.”

Or­gan­ised by the Gem and Jew­ellery Ex­port Pro­mo­tion Coun­cil, The Ar­ti­san Awards part­nered with RBS, Gemfields, Forever­mark, Plat­inum Guild In­dia, Grand Hy­att and Vogue.

The win­ners of the award would be an­nounced and fe­lic­i­tated at a later date dur­ing a red car­pet awards func­tion in Mumbai.

(From left to right) Ru­pak Sen, re­gional mar­ket­ing di­rec­tor- Asia Gemfields; To­ranj Mehta, head of mar­ket­ing, Forever­mark; judges Usha R Balakr­ish­nan, Priya Tanna, Sabyasachi Mukher­jee, Farah Khan Ali and Pinky Reddy; Atul Kulka­rni, vice pres­i­dent and...

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