SRK Celebrates Cyber Monday To Promote Online Shopping
Shree Ramkrishna Exports Pvt. Ltd. (SRK) celebrated Cyber Monday, the Monday after the Thanksgiving holiday in the US, as a way of directing more customers to use their online portal for diamond purchases.
“We initiated selling diamonds online in 2008. Today with the customer’s support and trust, our online business activity is growing exponentially. In fact, our customers are our consultants for our website and application development, so in order to thank them we celebrated Cyber Monday. I believe this will encourage those customers who are currently not associated with dot-com buying,” said Rahul Dholakia, managing director of SRK Exports.
During its celebrations which lasted 36 hours, SRK’s online business activities increased six times faster than its annual average, and SRK’s e-commerce platforms also witnessed three times more traffic.