Amazon India Launches
Multi-brand Precious Jewellery Store
Amazon.in announced the launch of the Precious Jewellery Store with India’s largest online selection on December 16. Launched in time to coincide with the wedding season, the new store offers customers a wide range of choice in precious jewellery. Customers can choose from over 22,000 styles of precious jewellery ranging from mangalsutras, necklaces, bangles, earrings to anklets, rings and other accessories like gold coins, toe rings, etc. from leading Indian and international jewellery brands.
With this launch Amazon.in now offers a comprehensive portfolio of jewellery from fashion, semi-precious, designer to precious, all at one place.
“Much like the West, we in India are also witnessing an increasing trend in online jewellery shopping. Therefore the launch of India’s largest precious jewellery store is a natural step towards our customer centric approach. This new store with thousands of designs is a trustworthy single-point jewellery destination for all – the discerning Indian women, men and children,” said Vikas Purohit, category lead fashion, Amazon India.
For ease in selection across 22,000+ products, the new precious jewellery store on Amazon.in has been curated into Diamond jewellery, Gold jewellery, Gemstone jewellery, Wedding and Engagement rings, Gift collection, Religious selection and Designer jewellery stores, housing exquisite designs from leading brands such as Gitanjali group’s Asmi, Nakshatra and D’damas, Diti, Gili, Sangini, Aspen, Mehrasons, Ahilya, as well as Bluestone.com and Caratlane.com and more.
Only brands with a valid certification like hallmark guarantee or other international/national guarantees will be sold on Amazon.in.
The new Precious Jewellery Store on Amazon.in introduces customers to several
Much like the West, we in India are also witnessing an increasing trend in online jewellery shopping. Therefore the launch of India’s largest precious jewellery store is a natural step towards our customer centric approach.”
exclusive brands and collections including Orra, Mumbai-based Tara Jewellers, the Tanya Rossi Italy line of precious jewellery specially created by India’s finest couture jewellery brand Rose Group as well as Nirvana & new Viola Italiya collections from Gitanjali. All these exclusive collections have been specially created and introduced by the brands for their Amazon. in customers from across India.
The store also introduces designer precious jewellery selection from leading jewellery designer Poonam Soni called Jewels Eleven for customers.
Amazon.in has partnered with GIA to create ‘Powered by GIA’ buying guides for diamond & gemstone buying as well as buying guides for precious metals, birthstones, size information and conflictfree diamond. The Amazon India jewellery customer service team consists of GIAtrained professionals who can be reached out to with a single click from the product page. To enhance customer experience, the store promises an intuitive search and browse experience, detailed buying guides, detailed product images, detailed videos along with a free 10-day return policy.
The store also offers a special ‘ConflictFree Diamond Collection’ with 3700+ styles of diamond jewellery for customers who prefer to purchase diamond jewellery that is conflict-free.