Multi-de­signer Launch At Vel­

Solitaire - - SPECTRUM -

el­, an online mar­ket­place of cu­rated fine jew­ellery, has added more than 30 of In­dia’s lead­ing jew­ellers, some of whom will be selling online for the first time ever. The coun­try’s premier jew­ellers such as An­mol, Zoya by Tan­ishq, Gem­fields, Coriza by Mi­nawala, Wa­man Hari Pethe, Tanya Ras­togi by Lala Ju­gal Kishore, Neha Lulla, Laksh Pahuja, along with Jane Gor­don & Min­sun from New York among many oth­ers will now be ac­ces­si­ble to a global clien­tele.

The online por­tal al­ready hosts over 100 de­sign­ers and 65,000 prod­ucts, mak­ing it the largest col­lec­tion of pre­cious jew­ellery online. The launch event saw

Kapil He­tam­saria, Kriti Sanon and Runit Shah. Bol­ly­wood ac­tress Kriti Sanon along with Vel­ founders Kapil He­tam­saria and Runit Shah join­ing hands to an­nounce the en­try of the 30 de­sign­ers into the online space.

The event was at­tended by lead­ing jew­ellers in­clud­ing Ishu Dat­wani of An­mol Jew­ellers, Gau­tam and Kr­ishaa Ghanas­ingh, Laksh Pahuja, Pallavi Fo­ley, Su­raj Po­p­ley, etc.

“We had no­ticed that the in­dus­try was very prod­uct cen­tric and we wanted to change that and make it more de­sign cen­tric. To­day, we have made jew­ellery shop­ping a very con­ve­nient ex­pe­ri­ence. A cus­tomer in France can very easily pick up a piece de­signed by an In­dian de­signer like Pallavi Fo­ley and get it de­liv­ered at his doorstep,” said He­tam­saria.

“The ser­vice lev­els we of­fer are un­matched and we have a var­ied de­sign

Laksh Pahuja

Pallavi Fo­ley

Vi­jay Jain, Ishu Dat­wani and Ka­jal Jain. col­lec­tion. All our prod­ucts are cer­ti­fied and we also have a five-step check­ing process,” added Shah.

“It’s a plea­sure to be a part of this event and be as­so­ci­ated with Vel­vetcase. com. Be­ing the largest global online mar­ket­place for fine jew­ellery, it has added the vari­a­tions and has also been a one-stop des­ti­na­tion to cater to the de­sires of fine jew­ellery seek­ers. The launch of the mo­bile app, I think, is the best thing that can hap­pen to all of us! If you have the de­sign ready or are think­ing of cus­tomis­ing any par­tic­u­lar piece of jew­ellery, you can just use your phone and avoid the tus­sle of get­ting your lap­top or desk­top started! Also, it would rope in peo­ple on the go who can ac­cess the app and wait for the prod­uct to be de­liv­ered just af­ter one tap,” said Sanon.

The Velevet­case mo­bile app was

Vi­jay Golecha launched by the Mum­bai Pro Kabaddi team, U Mumba.

“It is our priv­i­lege to part­ner with the lead­ing jew­ellers. We are ex­cited to open up the end­less pos­si­bil­i­ties in­her­ent in the online plat­form. Our ex­per­tise in tech­nol­ogy, mar­ket­ing and global lo­gis­tics is the per­fect com­ple­ment to our part­ners’ legacy of over 1,000 years in the world of jew­ellery,” Shah noted.

Vel­’s prod­uct of­fer­ing is the largest in e-com­merce in the pre­cious jew­ellery seg­ment. The com­pany re­ported that around a third of its an­nual sales are from metro cities, and that it has a re­peat or­der rate of 30%. The brand strongly feels it is their unique busi­ness model with a zero in­ven­tory pol­icy that has en­abled them to achieve 350% growth in the last six months and de­liver com­pet­i­tively priced prod­ucts to their cus­tomers.

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