New Jewellery E-commerce Portal Dedicated To Diamonds
Pankaj Chetan, founder and CEO of ilovediamonds.com. Pankaj Chetan, a thirdgeneration jeweller and an internationally certified gemmologist, along with Gulan Chetan launched a new e-commerce jewellery portal www.ilovediamonds. com. The website, which is dedicated to diamond jewellery, offers stylish designs starting at I4,100.
Commenting on the launch, Pankaj Chetan said, “We are very excited and thrilled to launch ilovediamonds.com. Our objective was to set up an omni-channel brand that would delight our customers with world-class diamond jewellery designs that will help them keep pace with trends world-over. Our vision is to make sure that every Indian woman owns a piece of diamond jewellery through a vast selection, low prices and convenient and trustworthy shopping experience at ilovediamonds.com. We will strive to reach out to Indian customers, especially those who are first-time jewellery buyers.”
Pankaj utilised his own funds as seed capital to create the technology, product base, and also invested in setting up three trust stores – a flagship store in Bangalore, and two others in Chennai and Coimbatore, respectively. The company plans to expand to 25 cities in the near future.
In addition, funds raised from an angel investor is being used to expand the business and penetrate the market, of which, investments made to the tune of $1 million have been allocated for the brand launch and marketing campaign.
The Bangaloreheadquartered brand will focus on creating lightweight jewellery and maintaining a fine balance between re-designing and colluding classic motifs with interesting gemstones and contemporary designs for the modern, youngat-heart, independent woman.