Di­vine Soli­taires is the first soli­taire brand in In­dia and be­gan its jour­ney in the year 2006.

Solitaire - - CASE STUDY -

The com­pany’s vi­sion state­ment is to: • Be­come In­dia’s most trust­wor­thy brand in the di­a­mond seg­ment • Bring trans­parency in trade in the loose di­a­mond seg­ment • Bring clar­ity and uni­for­mity in the pric­ing of di­a­monds in In­dia • Make the best qual­ity and finest crafted soli­taire that re­flects

your ev­er­last­ing love And its mis­sion state­ment is: • To pro­vide the con­sumer with a per­fectly cut di­a­mond soli­taire that has an eth­i­cal source, qual­ity cer­ti­fi­ca­tion, in­vest­ment value, and clar­ity in pric­ing—all put to­gether in state-of-the-art pack­ag­ing.

Tell us about the growth of the com­pany since its es­tab­lish­ment.

Since in­cep­tion, the com­pany has main­tained a healthy dou­ble-digit growth rate. In the last two years, we have main­tained a growth rate of 35%. We are grate­ful to our con­sumers and part­ner jewellers for their con­fi­dence and sup­port in us.

What pro­pelled you to brand loose di­a­monds?

When we sur­veyed the mar­ket, we found that the di­a­mond buy­ing ex­pe­ri­ence for the con­sumers in In­dia is very con­fus­ing and, at times, frus­trat­ing. Some of the rea­sons for the frus­tra­tion are: • Lack of trans­parency • No uni­for­mity in pric­ing • Lack of stan­dard­i­s­a­tion Gain­ing and main­tain­ing con­sumer con­fi­dence for Di­vine Soli­taires is of ut­most im­por­tance. We stand by our prod­uct, its crafts­man­ship, and the fact that each di­a­mond bought from us is a nat­u­ral di­a­mond pro­cured from an eth­i­cal source. We pro­vide this guar­an­tee not only on big soli­taires, but each and ev­ery di­a­mond sold by us. Very soon we are go­ing to launch a cam­paign that will boost con­sumer con­fi­dence in our brand.

We be­lieve that you have a spe­cial cer­tifi­cate that grades a di­a­mond on over 100 pa­ram­e­ters vis-à-vis labs that grade a di­a­mond based on 40 at­tributes. Please elab­o­rate on the dif­fer­ence in grad­ing re­ports.

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