There are approximately 150 operational units in Sitapura, dealing in gemstones, silver and gold jewellery. It’s a big centre for studded jewellery that is exported around the world.
Is all the jewellery produced in Sitapura exported?
It caters to both the domestic market as well as exports. We have a Domestic Tariff Area (DTA) zone, Export Promotion Industrial Park (EPIP) zone and two Special Economic Zones (SEZ).
Has the SEZ attracted manufacturing units from across India and abroad?
There is one international company that is still in the planning stage. We have several Indian companies from outside Jaipur that are setting up factories in Sitapura because they find the modern infrastructure and wide open spaces quite attractive.
What are the benefits of setting up here and are there any incentives from the government?
The government is generally very cooperative, land is available, and most importantly, the work culture in Jaipur is great and we don’t face too many hassles. The industry members are quite cooperative too. Most big customers, whether retailers or wholesalers, have started coming to Jaipur, and today it is firmly positioned on the map as a major manufacturing hub – be it for silver, gold or kundan-meena.
The chief minister Vasundhara Raje said that we need to see a lot more technology coming into jewellery making. Your comments.
I agree that kundan-meena jewellery is mostly handmade, but one can still incorporate modern methods during various stages of the manufacturing process. This can give the jewellery a cleaner look, consistent quality, and fewer variations when produced on a large scale.
How is Jaipur looking after its artisans?
There is an IIGJ here which is at par with the best institutes in the nation. We have a few private institutions also. Jaipur is producing top-notch designers and their exposure to global and Indian customers, while they are still young, is fantastic.
What facilities and services does the SEZ provide? For e.g., are there gemtesting and jewellery certification labs within the premises?
No, for that we have to go to the city. I think within a year or two, the labs will need to have a presence here as well because of the large quantity of jewellery being produced in Sitapura. The GJEPC has been very cooperative on issues concerning the trade. We had recently asked for a pearl identification machine and this morning the chairman (Praveenshankar Pandya) announced that it has already been sanctioned. I think it will be the first machine of its kind in India. The Common Facility Centres being planned in Jaipur, too, will be a revolutionary step.
In terms of gem and jewellery exports, how has Sitapura grown over the past few years?