In­dian re­tail­ers as this has been iden­ti­fied as the fastest grow­ing jew­ellery cat­e­gory.

Solitaire - - INDUSTRY INSIGHT -

Whilst di­a­monds re­tain their spe­cial al­lure with con­sumers around the world, fu­ture de­mand can­not be taken for granted. We need to en­sure that di­a­monds re­main a rel­e­vant lux­ury cat­e­gory. The DPA is well placed to drive this agenda.

The threat of undis­closed syn­thetic di­a­monds has the po­ten­tial to desta­bilise the en­tire di­a­mond in­dus­try. a. What are the pos­si­ble long-term so­lu­tions to the prob­lem of lab-grown di­a­monds be­ing mixed sur­rep­ti­tiously with nat­u­ral ones? b. From a con­sumer stand­point, how is Rio Tinto en­sur­ing that con­fi­dence in di­a­monds does not de­cline?

Syn­thetic di­a­monds in them­selves are a le­git­i­mate prod­uct as long as they are prop­erly iden­ti­fied and dis­closed through­out the pipe­line, in­clud­ing at re­tail. Then it is for us to en­sure that con­sumers value di­a­monds as the true mir­a­cles of na­ture that they are. In the ab­sence of such large-scale de­tec­tion, re­tail­ers are in­creas­ingly go­ing to ask for tracked goods to the mine of ori­gin, and it is im­por­tant for min­ers and di­a­mond com­pa­nies to work to­gether to es­tab­lish these tracked sup­ply chains, even if we know that they add cost and cre­ate com­plex­ity.

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