Swarovski Promotes Sterling Silver Jewellery
Swarovski Gemstones supported a business networking evening and fashion show organised by the Sterling Silver Jewellery Association (SSJA) on August 6 at JW Marriott in Mumbai. The primary aim of SSJA Silver Nite was to promote 925 sterling silver jewellery.
The show featured top models and Bollywood celebrities, including Shibani Kashyap, Payal Rohatgi, Preetika Rao, Claudia, Sana Khan and Anjana Sukhani. Malaika Arora Khan was the show stopper. They wore outfits designed by fashion designer Archana Kochhar.
Rajendra Jain, managing director, Swarovski Gemstones, India, said, “A little late to the show, but silver has really positioned its game among the precious metals! Today, silver jewellery is on the runway like never before. Style, the price of gold, and a growing market for mid-priced jewellery have led many jewellers, brands and designers to turn to silver as their medium of choice. From Tiffany to Amrapali, Jewels Emporium, Silver Emporium, Diosa, Salasar Balaji, E-design, Mahi and Tiara Fashion Jewellery, silver is becoming an international superstar in the fashion world.”