‘Domestic Demand To Pick Up In Second Half Of 2016’
Director- India Representative office, Rio Tinto
Tell us about the collections that were showcased at IIJS 2016.
Nazraana™ is Rio Tinto Diamonds’ brand initiative for India, and this time, we presented the Nazraana™ designer collections at the show. We have also recently announced our intention to focus our marketing initiatives on tracked diamond jewellery collections with a clear and transparent chain of custody, from the mine to the market. This includes the Nazraana™ collections in India.
What is the inspiration behind the collections?
Spirituality and Men’s Luxury. The collections enable jewellery buyers to make the emotional connect between the product and the occasion. The unique display of design themes also makes it easy for customers to make their selection.
What jewellery category will be available in these thematic collections?