‘Do­mes­tic De­mand To Pick Up In Se­cond Half Of 2016’

Solitaire - - DESIGN CORNER -

Di­rec­tor- In­dia Rep­re­sen­ta­tive of­fice, Rio Tinto

Tell us about the col­lec­tions that were show­cased at IIJS 2016.

Nazraana™ is Rio Tinto Di­a­monds’ brand ini­tia­tive for In­dia, and this time, we pre­sented the Nazraana™ de­signer col­lec­tions at the show. We have also re­cently an­nounced our in­ten­tion to fo­cus our mar­ket­ing ini­tia­tives on tracked di­a­mond jew­ellery col­lec­tions with a clear and trans­par­ent chain of cus­tody, from the mine to the mar­ket. This in­cludes the Nazraana™ col­lec­tions in In­dia.

What is the in­spi­ra­tion be­hind the col­lec­tions?

Spir­i­tu­al­ity and Men’s Lux­ury. The col­lec­tions en­able jew­ellery buy­ers to make the emo­tional con­nect be­tween the prod­uct and the oc­ca­sion. The unique dis­play of de­sign themes also makes it easy for cus­tomers to make their se­lec­tion.

What jew­ellery cat­e­gory will be avail­able in th­ese the­matic col­lec­tions?

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