Myn­tra In­tro­duces Tribe By Am­ra­pali

Solitaire - - SPECTRUM -

Strength­en­ing its port­fo­lio of jew­ellery brands, fash­ion e-tailer Myn­tra an­nounced the launch of Tribe by Am­ra­pali on its plat­form. A Jaipur-based jew­ellery ma­jor, Am­ra­pali is known both in In­dia and abroad for its bou­tique and hand­crafted jew­ellery.

The Tribe by Am­ra­pali col­lec­tion in­cludes the brand’s sil­ver- and gold-plated of­fer­ings across mul­ti­ple prod­uct cat­e­gories. Since its launch, it has pre­sented iconic col­lec­tions that have re­ceived ap­pre­ci­a­tion from lead­ing Hol­ly­wood and Bol­ly­wood celebri­ties.

Tarang Arora, di­rec­tor, Tribe by Am­ra­pali, added, “Myn­tra’s forte in fash­ion is un­ques­tion­able, and their cu­rated and de­sign-fo­cused ap­proach in re­tail­ing jew­ellery makes them the per­fect part­ner for our brand. We look for­ward to bring­ing the unique charm of The Tribe col­lec­tion to more and more peo­ple through Myn­tra.”

The col­lec­tion will be avail­able on Myn­tra at a price point rang­ing from I500 I50,000.

Gun­jan Soni, chief mar­ket­ing of­fi­cer and head, in­ter­na­tional brands busi­ness, Myn­tra, said, “We have re­cently for­ayed into bou­tique jew­ellery and are ex­tremely de­lighted with this as­so­ci­a­tion. Known for its tra­di­tional and hand­crafted jew­ellery with a con­tem­po­rary twist, our as­so­ci­a­tion with Tribe by Am­ra­pali will pro­vide ease of ac­cess and en­able cus­tomers spread across the coun­try to pur­chase the col­lec­tion from the com­fort of their homes.” to

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