Myntra Introduces Tribe By Amrapali
Strengthening its portfolio of jewellery brands, fashion e-tailer Myntra announced the launch of Tribe by Amrapali on its platform. A Jaipur-based jewellery major, Amrapali is known both in India and abroad for its boutique and handcrafted jewellery.
The Tribe by Amrapali collection includes the brand’s silver- and gold-plated offerings across multiple product categories. Since its launch, it has presented iconic collections that have received appreciation from leading Hollywood and Bollywood celebrities.
Tarang Arora, director, Tribe by Amrapali, added, “Myntra’s forte in fashion is unquestionable, and their curated and design-focused approach in retailing jewellery makes them the perfect partner for our brand. We look forward to bringing the unique charm of The Tribe collection to more and more people through Myntra.”
The collection will be available on Myntra at a price point ranging from I500 I50,000.
Gunjan Soni, chief marketing officer and head, international brands business, Myntra, said, “We have recently forayed into boutique jewellery and are extremely delighted with this association. Known for its traditional and handcrafted jewellery with a contemporary twist, our association with Tribe by Amrapali will provide ease of access and enable customers spread across the country to purchase the collection from the comfort of their homes.” to