Vi­cen­za­oro Jew­ellery Show Realigns Dates

Solitaire - - SPECTRUM -

Fiera di Vi­cenza an­nounced strate­gic changes to its 2017 cal­en­dar of the Vi­cen­za­oro jew­ellery trade shows that will en­able the events to sup­port dynamic growth in in­ter­na­tional gold and jew­ellery trade.

Vi­cen­za­oro Jan­uary is now slated from 20 to 25, and Vi­cen­za­oro Septem­ber will be shifted to the end of the month from the 23rd to the 27th. The Septem­ber show will now co­in­cide with Mi­lan Fash­ion Week. Con­se­quently, Italy will be the in­ter­na­tional hub of fash­ion and jew­ellery in Septem­ber 2017, favour­ing a sys­tem­atic ap­proach that spot­lights the best of Ital­ian lux­ury, all in one place.

Through the DV Global Link LLC joint ven­ture be­tween the Fiera di Vi­cenza and the Dubai World Trade Cen­tre, sig­nif­i­cant new changes are also tak­ing cen­tre stage at the Vi­cen­za­oro Dubai in­ter­na­tional jew­ellery show. The show will be shifted from spring to late fall, sched­uled for 15-18 Novem­ber in or­der to sup­port Novem­ber-March high sea­son sales in the Mid­dle East.

Vi­cen­za­oro Dubai 2017 will also fea­ture a re­vamped for­mat re­in­forc­ing the show’s role as a strate­gic spring­board for the in­ter­na­tional jew­ellery com­mu­nity. The show will in­deed double its tar­get mar­kets, open­ing to the pub­lic whilst pro­vid­ing a new and ex­clu­sive space for trade pro­fes­sion­als, thus pre­serv­ing the B2B spirit that has al­ways set the Vi­cen­za­oro jew­ellery shows apart.

With the Septem­ber event sched­uled at the end of the month, the 2017 cal­en­dar will also leave room to ex­pand the ex­hi­bi­tion of­fer­ing to pro­mote Made In Italy brands. For this pur­pose, the blue­print for a third Ital­ian show is now be­ing fi­nalised for late spring, with the aim to strengthen re­la­tions be­tween Ital­ian and clas­si­fied in­ter­na­tional gold and jew­ellery com­pa­nies. A mo­men­tous task, this calls for the ad­di­tion of a third an­nual show in or­der to cover all Made in Italy jew­ellery cat­e­gories na­tion­wide.

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