Blue­ In­tro­duces Gold-dis­pens­ing ATMs

Solitaire - - SPECTRUM -

Al­low­ing shop­pers to pur­chase gold off a vend­ing ma­chine, Blue­, an on­line jew­ellery re­tailer, has launched gold ATMs. The ma­chines lo­cated at Fo­rum Mall in Bengaluru and Se­lect City Walk in Delhi are equipped to dis­pense cer­ti­fied 24-karat gold coins in de­nom­i­na­tions of 1, 2, 5, 10 and 20 grams.

In­tro­duc­ing shop­pers in the two cities to a gold ATM for the first time, the con­cept is aimed at pro­vid­ing ex­cep­tional con­ve­nience dur­ing the fes­tive rush. It also of­fers the most unique shop­ping ex­pe­ri­ence for buy­ers of gold who have so far pur­chased pre­cious met­als ei­ther from a jew­ellery store or on­line. First-time buy­ers and men es­pe­cially are ex­pected to make the most of the gold ATM ow­ing to its func­tional and prac­ti­cal as­pects. In­stal­la­tion of the ma­chines at two very pop­u­lar lo­ca­tions in the cities of Bengaluru and Delhi en­sure con­ve­nience to shop­pers in a rush to buy gifts for the aus­pi­cious fes­tive sea­son.

Speak­ing on the launch, Arvind Sing­hal, COO, Blue­ said, “In­tro­duc­tion of the gold ATM dur­ing the fes­tive sea­son not only adds con­ve­nience to buy­ing gold but is also a means to con­nect with our cus­tomers by pro­vid­ing them with phys­i­cal touch points. Cus­tomers can pur­chase gold coins of mul­ti­ple de­nom­i­na­tions by cash or card, mak­ing it ideal for buy­ing gold for gift­ing or as an in­vest­ment op­tion.”

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