3D Interface A Smart Way To Do Business
TARUN JAIN, founder of Design Academy of India ( DAI) and owner of Tarun Jain Fine Jewellery, informs Solitaire about the benefits of 3D software and its growing popularity in retail showrooms. Jain has over two decades of experience in manufacturing and
Tell us more about the use of 3D interface and its use on the retail counter?
A 3D interface has the ability to present a virtual article of jewellery, designed on the 3D software and rendered in real time, displayed in the form of a 360-degree video to experience the actual look and feel of the product. The use of a 3D interface on the retail counter requires a DreamCAD Designer with a portable computer available in-store to immediately assist the sales person. It has a ready inventory of 10,000 pieces on the laptop or iPad that can be handed over to the client. It can access the library and is centrally connected to a server in the showroom premises. Once the client selects the jewellery, the designer can edit or tweak the design on the device itself, based on the customer’s instructions or guidelines.
How does one go about creating a library of 3D designs?
Creating a library of virtual stock will require the following: • Conversion of selected 2D sketches into 3D (based on files and
folders lying in the showroom for years, unseen and forgotten) • Creating 3D files of all the best-sellers (already sold pieces which
are usually not repeated unless reordered) • Creating multiple variations of the colour and design of pieces already in stock (for instance, two models of a watch are displayed in a show window while the rest are shown in the catalogue)
• Create an inventory of high-value pieces, famous signature pieces • Immediately showing the client his/her photograph by placing
the selected design on it (Matrix has an inbuilt capability to do so)
How does one use computer-aided design (CAD) technology for closing a deal with customers in the retail showroom?
The ready library helps the client choose her dream design instantly. Even if there is a design alteration required, it can be performed in 15-20 minutes, as all designs are editable 3D files. Smaller items like rings, earrings and pendants can be modulated in Golden Resin in 15-30 minutes on the in-house 3D printer. The client can actually see the prototype in less than half an hour. Once the design is selected, a complete estimate sheet of the design with exact details and a colour picture of the final design can be printed out right away and handed over to the client for her reference. Finally, when a dream turns into reality, the client will be more than willing to confirm her order and will pay the advance without even being asked for it.
What are the other advantages of CAD and having an in-house 3D printer?
The use of CAD and an in-house 3D printer cuts down the manufacturing process from 30 days to 3 days. The 3D printer will help in visually confirming the look and feel of the final design. This eliminates the time wasted in creating a silver sample, or a karigar making the piece in gold from scratch and getting approvals until finished. The first jewellery sample takes a week for a karigar to make. Alterations can take another week to implement, if any, and final piece can take another week to complete. Fine finishing and quality control checks might require a day or two more. Disaster strikes when the client sees the final product and exclaims that she had a different picture in mind and this is not what she expected. Since there was no coloured picture or prototype, the jeweller has to honour the request and add the rejected piece to the stock and a new order is placed. It is found that 40% of customers change their mind and will either order another design or buy a ready piece from another shop. This is the reason most customers prefer ready-to-buy products. On the other hand, if the design is made on CAD at point-of-sale, just an email of the final 3D file to the factory will initiate the manufacturing process, without asking a single question. This method has a two-day turnaround time. The finished piece will perfectly match the resin master shown to the customer. No issues of size, fitting, length, etc. will arise.
Does one need to employ a CAD designer in the showroom?
If a jewellery retailer needs to send a real-time rendered graphic of a customer’s dream design, within a given budget, on the same day, it can be done in a few hours. That’s possible only when you have a CAD designer in-house. So we recommend all manual designers to upgrade their skills and explore the world of unlimited possibilities in CAD, so that their designs are completely realistic and get immediate results. In our survey of 400 jewellers at JAS in Jaipur and the UBM Show in Delhi, more than 90% of jewellers and manufacturers said they are willing to employ a CAD designer in their showroom or factory. At the Design Academy of India (DAI), we crafted a multiskill development course “DreamCAD” which incorporates, manufacturing training on Matrix v8, Photography, 3D Printing, Photo Editing and Basics of Graphic Designing in a three-month advanced course. The course is designed on the basis of fulfilling the needs of small and large manufacturing or retailing units. Once these trained students are employed, more and more jewellers will realise the importance of hiring a DreamCAD designer.
A customer selects a jewellery piece from a design library stored on the computer.
Golden resin rings.
A customer suggesting changes in the design.