3D In­ter­face A Smart Way To Do Busi­ness

TARUN JAIN, founder of De­sign Academy of In­dia ( DAI) and owner of Tarun Jain Fine Jew­ellery, in­forms Soli­taire about the ben­e­fits of 3D soft­ware and its grow­ing pop­u­lar­ity in re­tail show­rooms. Jain has over two decades of ex­pe­ri­ence in man­u­fac­tur­ing and

Solitaire - - CONTENTS -

Tell us more about the use of 3D in­ter­face and its use on the re­tail counter?

A 3D in­ter­face has the abil­ity to present a vir­tual ar­ti­cle of jew­ellery, de­signed on the 3D soft­ware and ren­dered in real time, dis­played in the form of a 360-de­gree video to ex­pe­ri­ence the ac­tual look and feel of the prod­uct. The use of a 3D in­ter­face on the re­tail counter re­quires a DreamCAD De­signer with a portable com­puter avail­able in-store to im­me­di­ately as­sist the sales per­son. It has a ready in­ven­tory of 10,000 pieces on the lap­top or iPad that can be handed over to the client. It can ac­cess the li­brary and is cen­trally con­nected to a server in the show­room premises. Once the client se­lects the jew­ellery, the de­signer can edit or tweak the de­sign on the de­vice it­self, based on the cus­tomer’s in­struc­tions or guide­lines.

How does one go about cre­at­ing a li­brary of 3D de­signs?

Cre­at­ing a li­brary of vir­tual stock will re­quire the following: • Con­ver­sion of se­lected 2D sketches into 3D (based on files and

fold­ers ly­ing in the show­room for years, un­seen and for­got­ten) • Cre­at­ing 3D files of all the best-sellers (al­ready sold pieces which

are usu­ally not re­peated un­less re­ordered) • Cre­at­ing mul­ti­ple vari­a­tions of the colour and de­sign of pieces al­ready in stock (for in­stance, two mod­els of a watch are dis­played in a show win­dow while the rest are shown in the cat­a­logue)

• Cre­ate an in­ven­tory of high-value pieces, fa­mous sig­na­ture pieces • Im­me­di­ately show­ing the client his/her pho­to­graph by plac­ing

the se­lected de­sign on it (Ma­trix has an in­built ca­pa­bil­ity to do so)

How does one use com­puter-aided de­sign (CAD) tech­nol­ogy for clos­ing a deal with cus­tomers in the re­tail show­room?

The ready li­brary helps the client choose her dream de­sign in­stantly. Even if there is a de­sign al­ter­ation re­quired, it can be per­formed in 15-20 min­utes, as all de­signs are ed­itable 3D files. Smaller items like rings, ear­rings and pen­dants can be mod­u­lated in Golden Resin in 15-30 min­utes on the in-house 3D printer. The client can ac­tu­ally see the pro­to­type in less than half an hour. Once the de­sign is se­lected, a com­plete es­ti­mate sheet of the de­sign with ex­act de­tails and a colour picture of the fi­nal de­sign can be printed out right away and handed over to the client for her ref­er­ence. Fi­nally, when a dream turns into re­al­ity, the client will be more than will­ing to con­firm her or­der and will pay the ad­vance with­out even be­ing asked for it.

What are the other ad­van­tages of CAD and hav­ing an in-house 3D printer?

The use of CAD and an in-house 3D printer cuts down the man­u­fac­tur­ing process from 30 days to 3 days. The 3D printer will help in vis­ually con­firm­ing the look and feel of the fi­nal de­sign. This elim­i­nates the time wasted in cre­at­ing a sil­ver sam­ple, or a kari­gar mak­ing the piece in gold from scratch and get­ting ap­provals un­til fin­ished. The first jew­ellery sam­ple takes a week for a kari­gar to make. Al­ter­ations can take an­other week to im­ple­ment, if any, and fi­nal piece can take an­other week to com­plete. Fine fin­ish­ing and qual­ity con­trol checks might re­quire a day or two more. Dis­as­ter strikes when the client sees the fi­nal prod­uct and ex­claims that she had a dif­fer­ent picture in mind and this is not what she ex­pected. Since there was no coloured picture or pro­to­type, the jeweller has to hon­our the re­quest and add the re­jected piece to the stock and a new or­der is placed. It is found that 40% of cus­tomers change their mind and will ei­ther or­der an­other de­sign or buy a ready piece from an­other shop. This is the rea­son most cus­tomers pre­fer ready-to-buy prod­ucts. On the other hand, if the de­sign is made on CAD at point-of-sale, just an email of the fi­nal 3D file to the fac­tory will ini­ti­ate the man­u­fac­tur­ing process, with­out ask­ing a sin­gle ques­tion. This method has a two-day turn­around time. The fin­ished piece will per­fectly match the resin master shown to the cus­tomer. No is­sues of size, fit­ting, length, etc. will arise.

Does one need to em­ploy a CAD de­signer in the show­room?

If a jew­ellery re­tailer needs to send a real-time ren­dered graphic of a cus­tomer’s dream de­sign, within a given bud­get, on the same day, it can be done in a few hours. That’s pos­si­ble only when you have a CAD de­signer in-house. So we rec­om­mend all man­ual de­sign­ers to up­grade their skills and ex­plore the world of un­lim­ited pos­si­bil­i­ties in CAD, so that their de­signs are com­pletely re­al­is­tic and get im­me­di­ate re­sults. In our sur­vey of 400 jew­ellers at JAS in Jaipur and the UBM Show in Delhi, more than 90% of jew­ellers and man­u­fac­tur­ers said they are will­ing to em­ploy a CAD de­signer in their show­room or fac­tory. At the De­sign Academy of In­dia (DAI), we crafted a mul­ti­skill devel­op­ment course “DreamCAD” which in­cor­po­rates, man­u­fac­tur­ing train­ing on Ma­trix v8, Pho­tog­ra­phy, 3D Print­ing, Photo Edit­ing and Ba­sics of Graphic De­sign­ing in a three-month ad­vanced course. The course is de­signed on the ba­sis of ful­fill­ing the needs of small and large man­u­fac­tur­ing or re­tail­ing units. Once these trained stu­dents are em­ployed, more and more jew­ellers will re­alise the im­por­tance of hir­ing a DreamCAD de­signer.

A cus­tomer se­lects a jew­ellery piece from a de­sign li­brary stored on the com­puter.

Golden resin rings.

A cus­tomer sug­gest­ing changes in the de­sign.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.