KSS Limited Opens First Co-branded Store In Mumbai
KSS Limited opened its first co-branded Cherishgold and BJewelz store in Mumbai recently. The store in Goregaon, Mumbai, is the first-of-its-kind retail and online co-branded store by KSS Limited in India. Birla Jewels Ltd., a wholly owned subsidiary of KSS Limited that is listed on BSE and NSE, is all set to revive the jewellery-buying experience in the country, with its unique offline and online store format.
Offering a vast and versatile collection of modern, contemporary as well as conventional jewellery at affordable prices, Cherishgold - BJewelz co-branded stores are an initiative to club the infinite offerings of an online jewellery mall, and present the same to walk-in customers at a retail store and vice versa, at just a click of a button. With a clear objective of expanding its reach to the masses in the retail market, and in metro and tier 2 cities, KSS Limited intends to open 500 such co-branded stores across the length and breadth of the country with around 60 co-branded stores in Maharashtra and Gujarat in the near future.
Satish Panchariya, group chairman, KSS Ltd., said, “The launch of the first Cherishgold - Bjewelz store in Mumbai marks our presence in the organised retail gems and jewellery business in the region. With this first-of-its-kind store, in addition to meeting the requirements of our retail jewellery clientele, we expect to not only service the customers of our online brand Cherishgold.com from the local catchment, but also present a bouquet of products through our online store for the local populace.”
Nikita Rattanshi, director at Birla Jewels Ltd., added, “The launch has opened a channel for us to present our offline and online customers with artistically crafted, trendy and unique jewellery designs in a stateof-the-art retail ambiance. With a core focus on making jewellery products available at affordable prices to the masses, we look forward to enhance the overall jewellery buying experience in the country while focusing on quality and designs.”