KSS Lim­ited Opens First Co-branded Store In Mum­bai

Solitaire - - SPECTRUM -

KSS Lim­ited opened its first co-branded Cher­ish­gold and BJewelz store in Mum­bai re­cently. The store in Gore­gaon, Mum­bai, is the first-of-its-kind re­tail and on­line co-branded store by KSS Lim­ited in In­dia. Birla Jewels Ltd., a wholly owned sub­sidiary of KSS Lim­ited that is listed on BSE and NSE, is all set to re­vive the jew­ellery-buy­ing ex­pe­ri­ence in the coun­try, with its unique off­line and on­line store for­mat.

Of­fer­ing a vast and ver­sa­tile col­lec­tion of mod­ern, con­tem­po­rary as well as con­ven­tional jew­ellery at af­ford­able prices, Cher­ish­gold - BJewelz co-branded stores are an ini­tia­tive to club the in­fi­nite of­fer­ings of an on­line jew­ellery mall, and present the same to walk-in cus­tomers at a re­tail store and vice versa, at just a click of a but­ton. With a clear ob­jec­tive of ex­pand­ing its reach to the masses in the re­tail mar­ket, and in metro and tier 2 cities, KSS Lim­ited in­tends to open 500 such co-branded stores across the length and breadth of the coun­try with around 60 co-branded stores in Maharashtr­a and Gu­jarat in the near fu­ture.

Satish Pan­chariya, group chair­man, KSS Ltd., said, “The launch of the first Cher­ish­gold - Bjewelz store in Mum­bai marks our pres­ence in the or­gan­ised re­tail gems and jew­ellery busi­ness in the re­gion. With this first-of-its-kind store, in ad­di­tion to meet­ing the re­quire­ments of our re­tail jew­ellery clien­tele, we ex­pect to not only ser­vice the cus­tomers of our on­line brand Cher­ish­gold.com from the lo­cal catch­ment, but also present a bou­quet of prod­ucts through our on­line store for the lo­cal pop­u­lace.”

Nikita Rat­tan­shi, di­rec­tor at Birla Jewels Ltd., added, “The launch has opened a chan­nel for us to present our off­line and on­line cus­tomers with ar­tis­ti­cally crafted, trendy and unique jew­ellery de­signs in a sta­teof-the-art re­tail am­biance. With a core fo­cus on mak­ing jew­ellery prod­ucts avail­able at af­ford­able prices to the masses, we look for­ward to en­hance the over­all jew­ellery buy­ing ex­pe­ri­ence in the coun­try while fo­cus­ing on qual­ity and de­signs.”

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