L’Oreal’s Richa Singh Joins DPA As In­dia Head

Solitaire - - SPECTRUM -

The Di­a­mond Pro­duc­ers As­so­ci­a­tion (DPA), a con­glom­er­ate of seven of the largest di­a­mond pro­duc­ers, ap­pointed Richa Singh as the man­ag­ing direc­tor for In­dia with im­me­di­ate ef­fect. She joins DPA from L’Oréal and will over­see all the ac­tiv­i­ties of the as­so­ci­a­tion in In­dia.

Singh has over 18 years of ex­pe­ri­ence, with a proven track record in mar­ket­ing and gen­eral man­age­ment across busi­ness cat­e­gories, hav­ing tra­versed the world of ad­ver­tis­ing, brand­ing, cat­e­gory build­ing and mar­ket­ing of beauty prod­ucts. Her ca­pa­bil­i­ties and keen un­der­stand­ing of In­dian con­sumers helped the busi­ness she was lead­ing in her pre­vi­ous or­gan­i­sa­tion grow to the num­ber two po­si­tion in the coun­try, DPA said.

Her hands-on knowl­edge of forg­ing busi­ness part­ner­ships and work­ing across mul­ti­ple com­mu­ni­ca­tion plat­forms makes her an apt choice for DPA, as the as­so­ci­a­tion looks to launch its mar­ket­ing cam­paign in In­dia. Singh’s in­nate sense of pur­pose and her abil­ity to shape a co­he­sive, mo­ti­vated team to build strong brands and drive busi­ness will no doubt be her big­gest strength in her new role as the coun­try head for DPA.

Com­ment­ing on the ap­point­ment, DPA CEO Jean-Marc Lieber­herr said: “Richa brings to DPA an im­pres­sive un­der­stand­ing of con­sumer mar­ket­ing and an in­nate en­tre­pre­neur­ial skill that is very im­por­tant for us, as we set up roots here. In­dia is a crit­i­cal mar­ket for di­a­monds and Richa Singh and Jean-Marc Lieber­herr at a press event in Mumbai. Richa’s ap­point­ment con­veys the as­so­ci­a­tion’s se­ri­ous in­tent to in­vest and grow the In­dian di­a­mond mar­ket.”

Richa Singh noted: “I am de­lighted to be work­ing on a cat­e­gory that is so close to ev­ery woman’s heart. It is a great op­por­tu­nity to put my 19 years of ex­pe­ri­ence to good use, set­ting up op­er­a­tions from scratch to build­ing part­ner­ships and equity along the way. I look for­ward to be part of cre­at­ing an evoca­tive cam­paign for di­a­mond mar­ket­ing in In­dia. This is in­deed a per­son­ally ful­fill­ing role and I am fo­cussed on de­liv­er­ing the ob­jec­tives set out for In­dia by the as­so­ci­a­tion.”

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.