L’Oreal’s Richa Singh Joins DPA As India Head
The Diamond Producers Association (DPA), a conglomerate of seven of the largest diamond producers, appointed Richa Singh as the managing director for India with immediate effect. She joins DPA from L’Oréal and will oversee all the activities of the association in India.
Singh has over 18 years of experience, with a proven track record in marketing and general management across business categories, having traversed the world of advertising, branding, category building and marketing of beauty products. Her capabilities and keen understanding of Indian consumers helped the business she was leading in her previous organisation grow to the number two position in the country, DPA said.
Her hands-on knowledge of forging business partnerships and working across multiple communication platforms makes her an apt choice for DPA, as the association looks to launch its marketing campaign in India. Singh’s innate sense of purpose and her ability to shape a cohesive, motivated team to build strong brands and drive business will no doubt be her biggest strength in her new role as the country head for DPA.
Commenting on the appointment, DPA CEO Jean-Marc Lieberherr said: “Richa brings to DPA an impressive understanding of consumer marketing and an innate entrepreneurial skill that is very important for us, as we set up roots here. India is a critical market for diamonds and Richa Singh and Jean-Marc Lieberherr at a press event in Mumbai. Richa’s appointment conveys the association’s serious intent to invest and grow the Indian diamond market.”
Richa Singh noted: “I am delighted to be working on a category that is so close to every woman’s heart. It is a great opportunity to put my 19 years of experience to good use, setting up operations from scratch to building partnerships and equity along the way. I look forward to be part of creating an evocative campaign for diamond marketing in India. This is indeed a personally fulfilling role and I am focussed on delivering the objectives set out for India by the association.”