Founder, Lemon Designs
Baoni illustrated his point through a case study which his design studio had developed. The challenge was to create a 360-degree brand experience for a tea company, a family of master blenders, who were reduced to being merely B2B traders. Baoni provided an in-depth insight into the entire process — from working on the tea company’s name and logo to the packaging. What came through was the meticulous emphasis on detail, the intricate planning of every aspect to the ultimate offering to the consumer by putting the end product on the shelves. Baoni underlined the need for going into every detail in an in-depth manner and the importance of creative communication with the customer.