Roza Topol­nicka

Head of cre­ative and re­tail mar­ket­ing, Swarovski Gems

Solitaire - - SPOTLIGHT -

She em­pha­sised that mega trends are based on so­cial, eco­nomic, and po­lit­i­cal en­vi­ron­ment or tech­ni­cal changes and are slow to form. Brands to­day are shift­ing fo­cus to tar­get the younger gen­er­a­tion who be­lieve in adorn­ing jew­ellery rather than lock­ing it away. It is im­per­a­tive to un­der­stand the con­sumer and cater to de­signs in line with their needs and pref­er­ences. Jew­ellery is viewed as an adorn­ment rather than an in­vest­ment. Rev­o­lu­tion­ary charms, ec­cen­tric ear wear and con­tem­po­rary en­gage­ment rings are the trends to look out for this year. She rounded off by say­ing that mil­len­ni­als will be key driv­ers of In­dia’s growth story.

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