Kent Wong

Manag­ing Di­rec­tor, Chow Tai Fook Jew­ellery Group, China

Solitaire - - INDUSTRY INSIGHT -

There are dif­fer­ent con­sumer de­mands and lay­ers of mar­kets. We don’t think the nat­u­ral di­a­mond de­mand will be af­fected as nat­u­ral di­a­monds and syn­thet­ics are tar­get­ing dif­fer­ent mar­ket seg­ments.

We, Chow Tai Fook, only sell real, nat­u­ral di­a­monds. We be­lieve the in­trin­sic value of each nat­u­ral di­a­mond, in­clud­ing the emo­tional and her­itage value, is unique and ir­re­place­able; whereas syn­thetic di­a­monds mainly tar­get the af­ford­able fash­ion jew­ellery seg­ment and are like repli­cas which carry no in­trin­sic nor her­itage value.

The tremen­dous mar­ket de­mand for rare and real nat­u­ral di­a­monds is still there, thus no sig­nif­i­cant dis­rup­tion is ex­pected in the di­a­mond mar­ket.

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