Dr. C. Vinod Hayagriv
Managing Director & Director, C. Krishniah Chetty Group of Jewellers, Bangalore
Ibelieve a responsible manufacturer is better than a manufacturer who has low ethical standards. Hence De Beers’ entry is a wise move. However, like synthesised rubies have been around since 1880s – although commercial production did not catch up – synthesised diamonds will be a threat to diamonds as much as a fake Van Gogh.
My view about the impact on the market is neutral. A diamond will be a diamond. However, we do need stronger marketing to enhance, maintain the desire, mystique, and charm of the symbol of love.