Sid­dharthaa Sawan­sukha

CEO & Head of De­sign, Sawan­sukha Jew­ellers, Kolkata

Solitaire - - INDUSTRY INSIGHT -

De Beers’ en­trance into the lab-grown di­a­mond seg­ment is a pi­o­neer­ing move in terms of tech­nol­ogy as cul­tured di­a­monds are grown in a highly con­trolled lab­o­ra­tory en­vi­ron­ment us­ing ad­vanced tech­nol­ogy. Al­though they are an eco­nom­i­cally vi­able op­tion and have the same prop­er­ties as nat­u­ral di­a­monds, a real di­a­mond is unique and noth­ing can sub­sti­tute its charm.

The introducti­on of lab-cre­ated di­a­mond jew­ellery by De Beers will af­fect the good­will they have earned over the years. The pres­ence of syn­thetic di­a­monds in the mar­ket will pose a po­ten­tial threat to­wards the value of the real di­a­monds, which are a lux­ury item. We build re­la­tions with our con­sumers on the cre­dence and as­sur­ance of pu­rity and si­mul­ta­ne­ous ex­is­tence of lab-grown stones will cause dis­in­te­gra­tion of faith.

It’s too soon to com­ment on the im­pact of the lab-grown di­a­monds on the con­sti­tu­tional value of nat­u­ral di­a­monds. How­ever, it will be largely neg­a­tive than pos­i­tive.

Al­though its pres­ence can re­vi­talise the mar­ket, it will be only for a short term. In the long term, it will not be ben­e­fi­cial for the jew­ellery in­dus­try. A nat­u­ral di­a­mond has its own lus­tre and magic that can­not be re­placed by lab­o­ra­tory- grown ones. Di­a­monds are eter­nal and a mark of love so it has to be real and not imi­ta­tion.

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