CEO & Head of Design, Sawansukha Jewellers, Kolkata
De Beers’ entrance into the lab-grown diamond segment is a pioneering move in terms of technology as cultured diamonds are grown in a highly controlled laboratory environment using advanced technology. Although they are an economically viable option and have the same properties as natural diamonds, a real diamond is unique and nothing can substitute its charm.
The introduction of lab-created diamond jewellery by De Beers will affect the goodwill they have earned over the years. The presence of synthetic diamonds in the market will pose a potential threat towards the value of the real diamonds, which are a luxury item. We build relations with our consumers on the credence and assurance of purity and simultaneous existence of lab-grown stones will cause disintegration of faith.
It’s too soon to comment on the impact of the lab-grown diamonds on the constitutional value of natural diamonds. However, it will be largely negative than positive.
Although its presence can revitalise the market, it will be only for a short term. In the long term, it will not be beneficial for the jewellery industry. A natural diamond has its own lustre and magic that cannot be replaced by laboratory- grown ones. Diamonds are eternal and a mark of love so it has to be real and not imitation.