Vera Wang & Chow Tai Fook Forge Jewellery Partnership
Vera Wang Group and Chow Tai Fook Jewellery Group announced their partnership on a fine jewellery collection that was launched on October 19th in mainland China. Bringing together the foremost Chinese-American designer in the fashion industry and the renowned fine jewellery company in Greater China, the collaboration between Vera Wang and Chow Tai Fook caters to the modern Chinese bride, who has begun to incorporate diamond jewellery into traditional engagements.
The Vera Wang Love collection includes 18-karat gold and platinum engagement rings, as well as wedding bands and fine fashion jewellery featuring precious stones and metals such as diamond, sapphire, 18-karat gold and platinum. T Mark traceable diamonds are used throughout the collection and are individually marked with their own nano-inscription, which proves each diamond’s unique identity.
“It is with the greatest joy and respect I am able to partner with Chow Tai Fook on my new jewellery collection. The sophistication, quality, technical capabilities and vast consumer reach of Chow Tai Fook will enable me to create both wedding and fashion signature pieces of the highest quality from the attainable to the most exclusive. I look forward to sharing my vision with Chow Tai Fook clients across Asia!” said Vera Wang.
“It is a great pleasure for us to collaborate with world-renowned designer, Vera Wang, on the Vera Wang Love collection for Chow Tai Fook, as we share the same commitment to craftsmanship, quality and design. The intrinsic value of ‘traceable’ marks carried by T Mark diamonds perfectly aligns with Vera’s design philosophy, resulting in beautiful, modern pieces of jewellery. Our partnership will provide a unique and enhanced experience to our customers in Greater China,” added Kent Wong, managing director, Chow Tai Fook.
The opening price point for the Vera Wang Love collection begins around $400 for fine jewellery pieces. The collection debuted at Chow Tai Fook stores in Shanghai and will further expand to other cities including Beijing, Chengdu, Hong Kong and more.
Vera Wang Love collection solitaire ring. Vera Wang Love collection’s Love Knots pendant necklace.