Gulzar & Pankaj Udhas Launch Divine Solitaires App
Ghazal maestro Pankaj Udhas and veteran lyricist-poet Gulzar’s collaborative album ‘Nayaab Lamhe’ heralded the launch of the new Divine Solitaires diamond assessment mobile app. In a first for the diamond industry, the app boasts features like tracking the journey of a 3 billion-year diamond – right from mining, polishing to the final piece set in jewellery.
Users can also learn the real-time value of their solitaires while tracing the price history to determine its growth. A unique nationwide standard pricing list introduced by Divine
Solitaires makes the process transparent for the end consumer. The Divine Solitaires app also offers a one-year free instant insurance on the diamond purchase.
“We want the consumers to experience a seamless diamond choosing and buying process as never seen before,” said Jignesh Mehta, managing director, Divine Solitaires. The app has several other features that allow the user to verify and track a diamond’s unique history, learn about its craftsmanship, distinct quality and processes. The firm said it is revolutionising the industry with the combination of digitisation and transparency as its guiding force.