Forever­mark Hosts Busi­ness Trans­for­ma­tion Course For Re­tail Part­ners In Shang­hai

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Forever­mark re­cently or­gan­ised a cus­tomised pro­gramme on ‘Lead­ing Busi­ness Trans­for­ma­tion’ for its au­tho­rised re­tail­ers at the Lon­don School of Eco­nom­ics and Po­lit­i­cal Science (LSE) in Shang­hai at the NYU Cam­pus, one of the fore­most so­cial science uni­ver­si­ties in the world.

The pro­gramme fo­cused on en­dur­ing busi­ness trans­for­ma­tion in the dis­rup­tive era, and cre­at­ing new age lead­ers. Apart from the in­sight­ful class­room ses­sions, the jew­ellers were given a spe­cialised tour of Shang­hai’s modern re­tail for­mats in­clud­ing Nike’s lat­est ex­pe­ri­ence show­room, Gen­tle Mon­ster (an eye­wear store), Lib­ert’aime (Forever­mark’s 1,000th store) and the Star­bucks Re­serve, an ex­tra­or­di­nary cof­fee ex­pe­ri­ence.

Elab­o­rat­ing on the pro­gramme, Sachin Jain, pres­i­dent, Forever­mark, said, “Forever­mark worked closely with the aca­demic coach­ing team of LSE to de­sign the pro­gramme that would be suit­able to the needs of our in­dus­try’s en­com­pass­ing points like lead­er­ship, the digital era, new

re­tail ex­pe­ri­ences and manag­ing the fam­ily firm. Our thought be­hind the course was to help our re­tail­ers un­der­stand the lead­ing busi­ness trans­for­ma­tions tak­ing place in the in­dus­try. We hope that this pro­gramme will help our in­dus­try lead­ers to build a greater busi­ness and be fu­ture-ready.”

Some of the re­tail­ers who at­tended the pro­gramme in­cluded, In­dian Gems and Jew­ellery Cre­ation, Senco Gold, Anmol, A.S. Moti­wala, Khu­rana Jew­ellery House, C. Kr­ish­niah Chetty & Sons, Abaran Timeless Jew­ellery, Kir­ti­lal Kal­i­das Jew­ellers, Narayan Jew­ellers, Bho­la­son Jew­ellers, Rose, PMJ Jew­els, Nikka­mal, Me­hta Em­po­rium and D P Ab­hushan.

Speak­ing about his ex­pe­ri­ence, Pratap Ka­math, direc­tor, Abaran Timeless Jew­ellery, said, “Forever­mark has done a fan­tas­tic job by or­gan­is­ing the ex­ec­u­tive ed­uca­tive pro­gramme. The re­cent one in Shang­hai in par­tic­u­lar has been fan­tas­tic, be­cause I feel this is the cen­tre of in­no­va­tion. Be­sides the class­room teach­ings, we had ac­cess to the re­tail mar­kets, which were im­por­tant and we be­lieve that India is go­ing to repli­cate this very soon. We had some great fac­ulty teach­ing us. One great learn­ing from the ses­sions, ac­cord­ing to me, was the im­por­tance of de­ci­sion mak­ing.”

Ab­hi­nav Bhola, direc­tor, Bho­la­sons Jew­ellers, added, “I think Forever­mark has up­lifted the en­tire idea of how we think and do busi­ness. We came here as in­di­vid­u­als with a com­mon goal and met so many peo­ple from our in­dus­try with dif­fer­ent per­spec­tives, mind­sets. We learnt how to achieve th­ese goals in an or­gan­ised man­ner, us­ing digital mar­ket­ing or how to take de­ci­sions in a more sci­en­tific man­ner.”

Shankar Sen, chair­man, Senco Gold, added, “Forever­mark has not only helped us grow in terms of sell­ing di­a­monds in the metropoli­tan cities, but it has helped us pen­e­trate into tier 2, tier 3 and even tier 4 cities. The brand, backed with the iden­tity of a good qual­ity di­a­mond, has helped us be­come more con­fi­dent in our busi­ness ap­proach and op­er­a­tions.”

Forever­mark Hosts Busi­ness Trans­for­ma­tion Course For Re­tail Part­ners In Shang­hai

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