J.K. Di­a­monds In­sti­tute Holds Aug­mented Re­al­ity Work­shop

Solitaire - - SPECTRUM -

Meghna Saraogi, the founder of Mir­rAR by StyleDotMe, held a work­shop on aug­mented re­al­ity (AR) in jew­ellery at the J.K. Di­a­monds In­sti­tute cam­pus. Through the use of AR, cus­tomers can now vir­tu­ally try on jew­ellery de­signs us­ing the front cam­era of an iPad, with­out hav­ing to phys­i­cally wear them.

Ac­cord­ing to J.K. Di­a­monds In­sti­tute, AR is ex­pected to en­hance cus­tomer ex­pe­ri­ence in the jew­ellery sec­tor and im­prove cus­tomer en­gage­ment with the brand. The tech­nol­ogy in­no­va­tion helps jew­ellers keep a check on in­ven­tory man­age­ment, it noted, and en­cour­ages cus­tomers to try new de­signs of ear­rings, necklaces, pen­dants, etc. that may not be in stock at the re­tailer’s show­room.

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