Toy­ing With Folk­lore

Solitaire - - BRAND WATCH -

Folk­lore is a col­lec­tion of folk art-in­spired con­tem­po­rary sil­ver jew­ellery that in­ter­weaves in­di­vid­u­al­ity, emo­tion, and sym­bol­ism. Re­mem­ber the colour­ful wooden toys chil­dren of yore played with? Or those folksy draw­ings, ‘man­danas’, made dur­ing fes­ti­vals like Rak­sha Band­han? Puja Bhar­gava Ka­math, founder of Lai De­signs was toy­ing with the idea for some time now to cre­ate a line of fun and funky jew­els that were in­tri­cately linked to folk her­itage. “This is jew­ellery that will re­mind you of the India you knew. The one you con­tinue to get in­spired by and are so proud of. Jew­ellery you’ll re­late to at a much deeper level. The one you’ll want to wear, keep close and pass on… rooted and earthy, yet colour­ful and chic; cul­tur­ally in­spired, but very cur­rent; evoca­tive by na­ture and sooth­ing at heart.” Hand­crafted at its Jaipur work­shop, in ster­ling sil­ver with fine hand-painted enamel work, the col­lec­tion starts at H2,500. Lai is the India- and Cal­i­for­nia-based jew­ellery la­bel with a con­tem­po­rary view­point on de­sign rooted in world her­itage and craft skills.

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