Heart-to-Heart H

Solitaire - - BRAND WATCH -

ow of­ten does a brand come up with a poem for a jew­ellery col­lec­tion? Not of­ten, I guess!

The co-founders of UK-based Never Not (NNT), Nina Dzhokhadze, Na­tia Chkhar­tishvili, and Ta­mara Svanidze, have a fun poem for their Show N Tell col­lec­tion— Our hearts, we wear on our sleeves, The beat to a dif­fer­ent drum, Un­afraid to show and tell, To al­ways ex­press our feel­ings, To never not speak our mind, Ready to Burst.

The cheer­ful shapes of the Ready 2 Burst rings, which are part of their Show N Tell col­lec­tion, are in­spired by love. The key mo­tif sees two beat­ing hearts to­gether. The Ready 2 Burst line has an it­er­a­tion made only in gold with a sprin­kling of di­a­monds. Ren­dered in yel­low and rose gold, the de­signs are ac­cented with neon pink, neon yel­low and neon green enam­els. “We wanted to add bright colours to our jew­ellery so that our clients could wear it with their kaf­tans, sum­mer dresses and en­joy colour­ful, happy neon ver­sions of the rings they loved,” says Nina.

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