DPA Ap­points Deb­o­rah Mar­quardt As Chief Mar­ket­ing Of­fi­cer

Solitaire - - SPECTRUM -

The Diamond Pro­duc­ers As­so­ci­a­tion (DPA), an in­ter­na­tional al­liance of the world’s lead­ing diamond min­ing com­pa­nies, said it has ap­pointed Deb­o­rah Mar­quardt as chief mar­ket­ing of­fi­cer. Mar­quardt will lead all US ac­tiv­i­ties for the DPA, with a fo­cus on in­te­grated mar­ket­ing and me­dia ini­tia­tives, and will re­port di­rectly to CEO JeanMarc Lieber­herr. She and her team will work closely with the US diamond and jew­ellery trade, as well as me­dia, to pro­mote the diamond cat­e­gory with US con­sumers.

“The ad­di­tion of Deb­o­rah strength­ens our lead­er­ship team at a piv­otal time for the DPA,” said Lieber­herr. “Her deep ex­per­tise in in­te­grated, con­tent-driven pro­grammes aimed at mil­len­ni­als, as well as cross-plat­form and so­cial me­dia, are crit­i­cal to spear­head­ing the launch of ‘Real is Rare’, the DPA’s new cat­e­gory mar­ket­ing plat­form.”

Mar­quardt is an award-win­ning strate­gic mar­ket­ing leader and ex­pert in mar­ket­ing to mil­len­ni­als. She has been recog­nised as the De­laney Re­port’s Cor­po­rate Me­dia Ex­ec­u­tive of the Year and both an AdAge Me­dia Maven and an Ad­ver­tis­ing Work­ing Mother of the Year. She has a proven track record of cre­at­ing unique multi-plat­form pro­grammes that en­able brands to en­gage, en­ter­tain and ed­u­cate cus­tomers to drive loy­alty, ad­vo­cacy and pur­chase.

Mar­quardt most re­cently served as vice pres­i­dent and gen­eral man­ager of Time Inc.’s Style Net­work, where she led the pub­lisher’s dig­i­tal prod­uct busi­nesses across the beauty/fash­ion cat­e­gory to at­tract young, af­flu­ent read­ers via new brands, prod­ucts and con­tent ex­pe­ri­ences. Prior to Time Inc., Mar­quardt spent 10 years at L’Oreal USA lead­ing me­dia and in­te­grated mar­ket­ing-com­mu­ni­ca­tions teams for iconic brands such as May­belline New York and Garnier.

“Di­a­monds are a sin­gu­lar cat­e­gory,” Mar­quardt said. “Join­ing the in­dus­try and in­tro­duc­ing ‘Real is Rare’, the idea that di­a­monds have the power to cel­e­brate and rep­re­sent rare, pre­cious and real mo­ments and re­la­tion­ships, is an in­cred­i­ble op­por­tu­nity.”

The plat­form is the re­sult of more than six months of de­vel­op­ment and in-depth re­search into the mil­len­nial mind­set, which re­vealed in­sights about their per­cep­tions of di­a­monds. The first cam­paign is set to launch this fall with an ini­tial fo­cus on dig­i­tal and so­cial me­dia chan­nels.

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