Giv­ing Clas­sics A New Twist

Solitaire - - CONTENTS - By Shanoo Bi­jlani

Hail­ing from a fam­ily of di­a­mond man­u­fac­tur­ers and traders, it was only nat­u­ral that MONA SHAH veered to­wards her fam­ily busi­ness. Spe­cial­is­ing in high- end, 22- karat gold jadau jew­ellery, and sil­ver en­crusted with polkis, Mona is the go- to de­signer for most brides- to- be. Her only wish is that ev­ery woman’s trea­sure box must have at least one ex­clu­sive piece by Gewels.

M um­bai-based jew­ellery de­signer Mona Shah believes in hon­ing her skills on a con­tin­ual ba­sis. Mona’s artis­tic na­ture has helped her to ap­pre­ci­ate var­i­ous arts other than jew­ellery crafts. Read­ing about art, es­pe­cially tem­ple ar­chi­tec­ture, is her main source of in­spi­ra­tion.

In her ini­tial days, Mona dived into the sub­ject of jew­ellery man­u­fac­tur­ing and de­sign­ing and did a short-term jew­ellery de­sign­ing course at He­tal Vakil’s Academy of Jew­ellery De­sign. As a bud­ding jew­ellery artist, Mona bagged the first prize at Swaran­jali Awards by World Gold Coun­cil. The theme was to present Lord Gane­sha sym­bol­i­cally, and Mona had used the crown and the trade­mark trunk as the out­lines for mo­tifs in an eter­nity neck­lace strung in the tra­di­tional Chediya style. That boosted her con­fi­dence and she stud­ied man­u­fac­tur­ing at S.N.D.T Col­lege, Mum­bai, and com­pleted the Ap­plied Jew­elry Pro­fes­sional™ (AJP) pro­gramme at Ge­mo­log­i­cal In­sti­tute of Amer­ica (GIA). Later, she worked as a de­signer and mer­chan­diser for a cou­ple of years in the in­dus­try.

Eight years ago, she founded her brand Gewels by Mona and since then there has been no look­ing back. Her first-ever col­lec­tion was in­spired by tem­ple jew­ellery and based on the ras leela (divine dance) of Lord Kr­ishna and Radha. The 22-karat gold col­lec­tion was ac­cented with di­a­monds.

Her 22-karat gold jew­ellery is elab­o­rate yet mod­ern, and and em­bel­lished with un­cut di­a­monds and sooth­ing colour gem­stone com­bi­na­tions that add a touch of moder­nity. “I sim­ply love nat­u­ral pas­tel shades such as light green emer­alds, cit­rine, topaz and ru­bies to off­set deep coloured gems,” re­veals Mona.

And the metal of her choice is gold. “I am in love with gold. The shades of gold, es­pe­cially the deep, bur­nished an­tique fin­ishes, are my favourites. How­ever, over the years, I have also started work­ing with sil­ver to make some ex­quis­ite pieces.”

The time con­sumed to make bridal col­lec­tions ex­tends up to two months and more. “It takes a long time as var­i­ous com­po­nents of a jew­ellery piece are man­u­fac­tured in dif­fer­ent ci­ties and vil­lages of In­dia, and later put to­gether,” she adds.

Re­cently, Mona made a the­matic jew­ellery col­lec­tion for a kathak dancer Ko­mal Shah and her guru San­deep Ma­haveer. The en­tire line-up of jew­ellery – ac­ces­sories from head to toe – was based on the con­cept of kun­dalini heal­ing re­lat­ing to the seven chakras of the body. “We rep­re­sented the seven

chakras by cre­at­ing seven navratna (nine-gem) mo­tifs in­cluded in her neck­laces, head gear, arm­bands and more. It was a chal­leng­ing ex­pe­ri­ence,” Mona says. “At other times, I have of­ten made cus­tomised jew­ellery for fash­ion de­sign­ers and stylists, who de­sire to own their dream jew­ellery. Their faith in Gewels pro­pels me to do even bet­ter.”

How­ever, Mona mainly cus­tomises jew­ellery for brides, which in­cludes the bride’s wed­ding day jew­ellery and all the other or­na­ments that she may wear for the other im­por­tant cer­e­monies and events re­lated to the wed­ding. “Ev­ery piece of

“I am in love with gold. The shades of gold, es­pe­cially the deep, bur­nished an­tique fin­ishes, are my favourites. How­ever, over the years, I have also started work­ing with sil­ver to make some ex­quis­ite pieces... It takes a long time as var­i­ous com­po­nents of a jew­ellery piece are man­u­fac­tured in dif­fer­ent ci­ties and vil­lages of In­dia, and later put to­gether.”

“Ev­ery piece of jew­ellery worn by the bride is in­tri­cately fab­ri­cated by us for her aus­pi­cious day, even tak­ing into con­sid­er­a­tion her en­sem­bles, skin colour, per­son­al­ity and more.”

jew­ellery worn by the bride is in­tri­cately fab­ri­cated by us for her aus­pi­cious day, even tak­ing into con­sid­er­a­tion her en­sem­bles, skin colour, per­son­al­ity and more,” says Mona.

Her cus­tomised as­sign­ments also ex­tend to mak­ing be­spoke cou­ture jew­els for celebrities in­clud­ing Sonam Kapoor, and many tele­vi­sion artists and mod­els. Her ready-to-wear col­lec­tions are sold at Aza chain stores and its on­line por­tal, and she will soon be launch­ing her e-com­merce por­tal.

Had things turned out dif­fer­ently for Mona, she would have been teach­ing art as she loves to sketch and paint. Trav­el­ling, ex­plor­ing new ci­ties and wa­ter div­ing sports are her other pursuits that oc­cupy her spare time.

Mona Shah

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.