Ada Dyndo: Time For In­dia To Dis­cover Pre­cious Pol­ish Am­ber

Ada Dyndo, chief of Pol­ish In­vest­ment and Trade Agency’s Mum­bai of­fice, aims to strengthen Indo-Pol­ish ties in the gem and jew­ellery sec­tor and pop­u­larise am­ber, the ‘Gold of the North’. Soli­taire caught up with Ada at IIJS.

Solitaire - - CONTENTS -

Give us a brief in­tro­duc­tion about Poland’s jew­ellery his­tory.

Poland has unique jew­ellery to of­fer, es­pe­cially when it comes to am­ber and sil­ver. The north­ern re­gion of Poland next to the Baltic Sea is home to the largest known de­posits of am­ber. Am­ber (bursz­tyn in Pol­ish) is fos­silised tree resin, known as ‘The Gold of the North’ or the ‘Gem of the Baltic’. That’s be­cause of its trans­par­ent or opaque colour which can vary from ivory to all shades of red­dish brown to al­most black. It’s sim­ply beau­ti­ful!

In the past, along with salt, am­ber was con­sid­ered Poland’s main nat­u­ral re­source and the Gdansk Bay area was con­sid­ered to be the cen­tre of the Euro­pean am­ber trade and crafts. For decades, am­ber has been highly ap­pre­ci­ated in­ter­na­tion­ally and even used for craft­ing amulets and tal­is­mans dur­ing the an­cient Greek times.

It is also be­lieved that Baltic am­ber has heal­ing prop­er­ties. Sci­en­tific re­search has proven Baltic am­ber’s ben­e­fi­cial ef­fect on hu­man health. It has anti-bac­te­rial and an­ti­sep­tic prop­er­ties, sup­ports detox­i­fi­ca­tion pro­cesses and acts as an an­tiox­i­dant.

What is the vol­ume and value of the ex­ist­ing busi­ness in the gem and jew­ellery sec­tor be­tween In­dia and Poland?

Poland is the big­gest pro­ducer of am­ber jew­ellery in Europe and the third-largest of sil­ver jew­ellery. As a mat­ter of fact, 70% of global sales of Baltic am­ber prod­ucts come from Poland. The ma­jor­ity of jew­ellery pro­duc­tion is in­tended for ex­port. The Pol­ish ex­port is val­ued at €1 bil­lion ( R7,968 crore) an­nu­ally and jew­ellery prod­ucts are be­ing sold to 80 coun­tries world­wide. In 2017, Poland ex­ported to In­dia var­i­ous jew­ellery prod­ucts worth al­most €30 mil­lion ( R239 crore).

More­over, fash­ion and jew­ellery in­dus­tries have been cho­sen as sec­tors of the Pol­ish econ­omy hold­ing prom­ise for in­ter­na­tional suc­cess and recog­ni­tion.

Since 2017, the Pol­ish In­vest­ment and Trade Agency has been sup­port­ing Pol­ish com­pa­nies in pro­mot­ing their prod­ucts and ser­vices dur­ing trade fairs and in­dus­try events. We help Pol­ish com­pa­nies to reach out to new busi­ness part­ners and ex­pand in­ter­na­tion­ally, also to In­dia. The Pol­ish Pav­il­ion at the IIJS is part of this pro­gramme and we ex­pect that Pol­ish am­ber prod­ucts will spark at­ten­tion from In­dian vis­i­tors.

What do Pol­ish jewellers find in­ter­est­ing about the In­dian mar­ket?

The gems and jew­ellery sec­tor in In­dia plays a sig­nif­i­cant role in the In­dian econ­omy,

con­tribut­ing to around 7% of the coun­try’s GDP. Its mar­ket size is about $75 bil­lion as of 2017 and is ex­pected to reach $100 bil­lion by 2025. Pol­ish pro­duc­ers are aware of the fact that it is one of the fastest grow­ing sec­tors in In­dia and that it can of­fer a lot of op­por­tu­ni­ties for their jew­ellery prod­ucts.

Se­condly, In­dia is a very di­verse mar­ket with peo­ple who pay at­ten­tion to their ap­pear­ance and ap­pre­ci­ate and wear high qual­ity jew­ellery. Per­son­ally, I have al­ways ad­mired the at­ten­tion that In­dian women pay to de­tails and the abil­ity to match the jew­ellery with their out­fits. I am sure that In­dian vis­i­tors will be highly interested in Pol­ish prod­ucts such as the Tears of Times col­lec­tion of am­ber neck­lets.

What are the pri­mary gem and jew­ellery prod­ucts that Poland spe­cialises in and hopes to sell in In­dia?

To­day, am­ber jew­ellery is the most recog­nis­able cat­e­gory of jew­ellery as­so­ci­ated with Poland. It also means that am­ber-dec­o­rated items are one of the most or­dered gifts by for­eign guests. For ex­am­ple, in China, the ad­jec­tive “Pol­ish” is a syn­onym of high qual­ity and it re­lates to both am­ber jew­ellery, and the qual­ity of Pol­ish work­man­ship and de­sign.

The strength of the Pol­ish jew­ellery mar­ket lies in its flex­i­bil­ity, cre­ativ­ity in de­sign, fol­low­ing fash­ion trends and im­ple­ment­ing them in the jew­ellery sec­tor. Vis­i­tors at the IIJS will have a chance to see ex­am­ples of el­e­gant and some­times even ex­trav­a­gant de­sign of am­ber and sil­ver jew­ellery made by Agata Calka, one of the ex­hibitors at the Pol­ish Pav­il­ion dur­ing the IIJS in Mum­bai.

The other Pol­ish com­pany, Am­ber Vi­sion, spe­cialises not only in jew­ellery, but also in re­li­gious items made of am­ber. Dur­ing the IIJS, Am­ber Vi­sion showed am­ber prayer beads for Bud­dhists (mala) and Mus­lims (tas­bih).

Tell us why Pol­ish ex­hibitors have cho­sen to ex­hibit at IIJS. How many ex­hibitors are there in the Pol­ish Pav­il­ion? What prod­ucts are they ex­hibit­ing at the show?

Pol­ish ex­hibitors re­gard IIJS in Mum­bai as the best op­por­tu­nity in In­dia to show their prod­ucts be­cause of its scale and world­wide recog­ni­tion. Three dif­fer­ent ex­hibitors have come to Mum­bai to show their prod­ucts at the Pol­ish Pav­il­ion – Tears of Time, Am­ber Vi­sion and Agata Calka. How­ever, the Pol­ish In­vest­ment and Trade Agency en­sures that In­dian vis­i­tors will also have a chance to ob­tain in­for­ma­tion and pro­mo­tional ma­te­ri­als from other Pol­ish com­pa­nies. Most of these com­pa­nies have al­ready ex­panded from lo­cal fam­ily work­shops in Poland to jew­ellery brands with stores present in the ma­jor cities of China. The pre­cious­ness of Pol­ish am­ber has al­ready been recog­nised around the world, now it’s time for In­dia.

How are Pol­ish com­pa­nies sup­ported in or­der to en­ter the In­dian mar­ket?

In 2016, the Pol­ish gov­ern­ment deemed In­dia as one of Poland’s top­most prospec­tive ex­port mar­kets. Be­ing fully aware of In­dia’s po­ten­tial, Pol­ish In­vest­ment and Trade Agency has de­cided to launch its For­eign Trade Of­fice in Mum­bai in 2018. This de­ci­sion aims to strengthen the eco­nomic re­la­tions be­tween the two coun­tries, and al­lows In­dian en­trepreneurs to dis­cover what Poland has to of­fer.

The Mum­bai-based trade of­fice pro­vides sup­port to Pol­ish ex­porters and in­vestors who are look­ing for new busi­ness op­por­tu­ni­ties in In­dia. Its role is also to at­tract In­dian in­vestors to the Pol­ish mar­ket. The Mum­bai-based trade of­fice will not only be an in­for­ma­tion cen­tre, but also a proac­tive con­sult­ing part­ner help­ing Pol­ish com­pa­nies to take their first steps into the In­dian mar­ket – for ex­am­ple, by sup­port­ing Pol­ish am­ber com­pa­nies in find­ing part­ners or clients in In­dia.

Ada Dyndo

Am­ber Vi­sion amulet.

Tears of Times am­ber neck­let.

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