WFDB: Revised FTC Guidelines Not In Line With Agreed Terminology
The World Federation of Diamond Bourses (WFDB) has responded to the revised U.S. Federal Trade Commission’s (FTC) guidelines released recently as they relate to the issue of descriptors for diamonds.
The new guidelines are not in line with the Diamond Terminology Guidelines as agreed last year and implemented by the WFDB, the International Diamond
Council, the International Diamond Manufacturers Association and CIBJO, the World Jewellery Confederation, said WFDB president Ernie Blom. However, he pointed out that the new guidelines do require that all lab-grown diamonds must be clearly and conspicuously disclosed.
“We have a united stand regarding nomenclature which was agreed with all the combined knowledge and experience of the leading industry bodies, but the FTC appears to have moved in a different direction,” Blom said.
Previously, the FTC’s guidelines approved non-mined diamonds: laboratory-created, laboratory-grown, [manufacturer-name]created, and synthetic as descriptors, and while the first three remain, it has removed the term synthetic.
Blom said, “We feel that these changes provide too much of a bias towards the lab-grown diamond sector. We appreciate the hard work of the FTC, but we do not feel that the views of the diamond sector were taken sufficiently into account, though we acknowledge there was consultation with American industry bodies. The guidelines do not include the views of the global diamond trade which the WFDB represents, although we are pleased that lab-grown stones have to be clearly marked as such.
“Our paramount aim is always consumer confidence and the revision has the potential to cause a degree of confusion. The FTC notes that manufacturers that make diamonds in a factory setting are free to use other descriptors as long as they ‘clearly and conspicuously convey that the product is not a mined stone,’ but we feel that this might provide too much latitude in their marketing claims.
“We appreciate that the FTC rejected a bid by diamond growers to include terms such as [manufacturer-name]-grown, foundry, created, and grown. These are stones created to order in a factory. We are also pleased that the FTC makes clear that any descriptors for non-mined diamonds must be absolutely clear and prominently displayed to consumers. A diamond sold without any descriptors must be a natural diamond.
“We hope that the door is still open for us to go back and approach the FTC in order to try and persuade the organisation to re-think its decision,” Blom added.