IIJS 2018 Wit­nesses Nine Man­u­fac­tur­ers Un­veil Ex­clu­sive Col­lec­tions Set With Swarovski® Zir­co­nia

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his year at IIJS, nine man­u­fac­tur­ers un­veiled ex­clu­sive col­lec­tions set with Swarovski® Zir­co­nia. The col­lec­tions were launched by Swarovski Gem­stones’ Martin Schiechtl, SVP global mar­ket­ing, Her­bert Schuler, SVP global man­u­fac­tur­ing engi­neer­ing GB, Kurt Zbinden, VP op­er­a­tions - Asia Pa­cific, and Ra­jen­dra Jain, MD In­dia. The Swarovski brand­ing part­ners were Pure Plat­inum, Aman Or­na­ments, Bhindi Man­u­fac­tur­ers, Tanvi Gold Cast LLP, Emer­ald Jewel In­dus­try, An­mol Jewellers, Shringar House of Man­gal­su­tras, and Surya Golds Pvt. Ltd.

Emer­ald Jewel In­dus­try, Coim­bat­ore, pre­sented Drita, a trendy hand­crafted col­lec­tion, Ek-Tara, a cute, but stylish col­lec­tion for chil­dren, Imara, in­spired by Turk­ish mo­tifs, and Modez for the woman of to­day. The Elite col­lec­tion was feath­erlight weigh­ing less than 2 grams, and Emer­ald Su­per-Lite, weighed one gram and less. Hru­dai was crafted with sil­ver fea­tur­ing ar­ti­sanal mu­rals, and FeatherLite, a new se­ries of light­weight idols weighed one-fifth the weight of elec­tro­formed idols.

The new vis­ual iden­tity for jew­ellery brand YUG – The be­gin­ning of New Era – by Tanvi Gold Cast LLP (TGC) stud­ded with Swarovski was un­veiled at IIJS. The Darya col­lec­tion, con­sisted of one-off fine jew­ellery pieces, in­spired by the mag­i­cal un­der­wa­ter world, while the Myra col­lec­tion was an ex­pres­sion of re­fined ele­gance re­flect­ing the aes­thet­ics of the com­pany. The mod­ern line in white, pink and yel­low gold sparkles with Swarovski® Zir­co­nia. The Triyo col­lec­tion of­fered beau­ti­ful high qual­ity, clas­sic and time­less tri­colour jew­ellery. An ex­tremely wide se­lec­tion of rings, pen­dants and neck­laces, ear­rings, bracelets for men and women are avail­able in this range.

When RKR Gold’s bench­mark fin­ish­ing and Swarovski’s spark com­bine, the prod­uct turns out glam­orous. Swarovski’s new cuts and colours help the brand to cre­ate fresh pat­terns in its tra­di­tional gold jew­ellery. The com­pany in­tro­duced a num­ber of in­no­va­tive col­lec­tions at IIJS.

Surya Golds’ ex­clu­sive new range of gold jew­ellery col­lec­tions were em­bel­lished with Swarovski® Zir­co­nia in 18- and 22-karat white, rose and yel­low gold.

Bhindi Man­u­fac­tur­ers, Ra­jkot, demon­strated tra­di­tional nakashi work in its lat­est En­lighten col­lec­tion, a 22-karat hand­made, an­tique fin­ish jew­ellery beau­ti­fied with Swarovski® Zir­co­nia.

Aman Or­na­ments launched Vishwa, the artis­tic and de­light­ful sil­ver jew­ellery set with Swarovski® Zir­co­nia. The col­lec­tion was in­spired by na­ture and ar­chi­tec­tural ge­om­e­try to gen­er­ate fash­ion for­ward pieces.

Ex­clu­sive 22-karat bridal choker col­lec­tions were pre­sented by An­mol Jewellers, Hy­der­abad, which were stud­ded with in­no­va­tively cut Swarovski® Zir­co­nia stones.

Shringar House of Man­gal­su­tras launched FIO – By Al­dora, Trend for the Gen­er­a­tion, and Al­dora, Shom – Lux­ury in Tra­di­tion, both stud­ded with Swarovski® Zir­co­nia. FIO – by Al­dora, con­sisted of newage man­gal­su­tras that are per­fect for work­ing women.

Pure Plat­inum from Mum­bai pre­sented plat­inum jew­ellery stud­ded with Swarovski® Zir­co­nia. The el­e­gant col­lec­tions in­cluded Vibha, Fuzo, Evio and El­lora.

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