PGI: Sanjana Batra Styles Three Lucky Brides In New Web Series
Platinum Guild International (PGI) India unveiled a new web series titled “Brides by Evara” featuring three chosen brides who won an exclusive chance to be styled by Sanjana Batra, a renowned celebrity stylist.
Developed and conceptualised by Dentsu Webchutney, the web series features three brides chosen by Sanjana Batra through a social media contest. The campaign called in entries from brides and brides-tobe by answering a simple question: What rare qualities make you a platinum bride? The three lucky winners Maitri Joglekar, Sneha Iyer and Rachael D’Cruz will now be seen in distinct post-wedding looks that Sanjana Batra puts together using Platinum Evara jewellery.
“The world over platinum jewellery is a perennial red carpet favourite. In India, Platinum Evara has taken the metal one step up with its versatility and exquisite designs. Their designs are chic, elegant and contemporary, making them a must-have in the post- wedding ensemble of every bride. This was such a fantastic journey… meeting these new brides and styling them with platinum Evara. You will see how platinum jewellery can really amp up your style and make a statement,” said Batra.
The first episode of the web series was launched at ‘The Couture Wedding Show 2018’ organised by Brides Today in Delhi recently, where Batra conducted a masterclass and curated easy yet fabulous postwedding looks with platinum Evara.
“With this campaign, we want all brides to take note of the versatility that Platinum Evara brings, hence making it a trousseau must-have. Be it an occasion or just work, nothing can add to your look like platinum can,” said Sujala Martis, director, consumer marketing, PGI.
Sanjana Batra (third from left) at the Couture Wedding Show in Delhi.