PGI: San­jana Ba­tra Styles Three Lucky Brides In New Web Se­ries

Solitaire - - SPECTRUM -

Plat­inum Guild In­ter­na­tional (PGI) In­dia un­veiled a new web se­ries ti­tled “Brides by Evara” fea­tur­ing three cho­sen brides who won an ex­clu­sive chance to be styled by San­jana Ba­tra, a renowned celebrity stylist.

De­vel­oped and con­cep­tu­alised by Dentsu We­bchut­ney, the web se­ries fea­tures three brides cho­sen by San­jana Ba­tra through a so­cial me­dia con­test. The cam­paign called in en­tries from brides and brides-tobe by an­swer­ing a sim­ple ques­tion: What rare qual­i­ties make you a plat­inum bride? The three lucky win­ners Maitri Joglekar, Sneha Iyer and Rachael D’Cruz will now be seen in dis­tinct post-wed­ding looks that San­jana Ba­tra puts to­gether us­ing Plat­inum Evara jew­ellery.

“The world over plat­inum jew­ellery is a peren­nial red car­pet favourite. In In­dia, Plat­inum Evara has taken the me­tal one step up with its ver­sa­til­ity and ex­quis­ite designs. Their designs are chic, el­e­gant and con­tem­po­rary, mak­ing them a must-have in the post- wed­ding en­sem­ble of ev­ery bride. This was such a fan­tas­tic jour­ney… meet­ing these new brides and styling them with plat­inum Evara. You will see how plat­inum jew­ellery can re­ally amp up your style and make a state­ment,” said Ba­tra.

The first episode of the web se­ries was launched at ‘The Cou­ture Wed­ding Show 2018’ or­gan­ised by Brides To­day in Delhi re­cently, where Ba­tra con­ducted a master­class and cu­rated easy yet fab­u­lous post­wed­ding looks with plat­inum Evara.

“With this cam­paign, we want all brides to take note of the ver­sa­til­ity that Plat­inum Evara brings, hence mak­ing it a trousseau must-have. Be it an oc­ca­sion or just work, noth­ing can add to your look like plat­inum can,” said Su­jala Mar­tis, di­rec­tor, con­sumer mar­ket­ing, PGI.

San­jana Ba­tra (third from left) at the Cou­ture Wed­ding Show in Delhi.

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