Vera Wang & Chow Tai Fook Forge Jewellery Part­ner­ship

Solitaire - - SPECTRUM -

Vera Wang Group and Chow Tai Fook Jewellery Group an­nounced their part­ner­ship on a fine jewellery col­lec­tion that was launched on Oc­to­ber 19th in main­land China. Bring­ing to­gether the fore­most Chi­nese-Amer­i­can de­signer in the fash­ion in­dus­try and the renowned fine jewellery com­pany in Greater China, the col­lab­o­ra­tion be­tween Vera Wang and Chow Tai Fook caters to the mod­ern Chi­nese bride, who has be­gun to in­cor­po­rate di­a­mond jewellery into tra­di­tional en­gage­ments.

The Vera Wang Love col­lec­tion in­cludes 18-karat gold and plat­inum en­gage­ment rings, as well as wed­ding bands and fine fash­ion jewellery fea­tur­ing pre­cious stones and met­als such as di­a­mond, sap­phire, 18-karat gold and plat­inum. T Mark trace­able di­a­monds are used through­out the col­lec­tion and are in­di­vid­u­ally marked with their own nano-in­scrip­tion, which proves each di­a­mond’s unique iden­tity.

“It is with the great­est joy and re­spect I am able to part­ner with Chow Tai Fook on my new jewellery col­lec­tion. The so­phis­ti­ca­tion, qual­ity, tech­ni­cal ca­pa­bil­i­ties and vast con­sumer reach of Chow Tai Fook will en­able me to create both wed­ding and fash­ion sig­na­ture pieces of the high­est qual­ity from the at­tain­able to the most ex­clu­sive. I look for­ward to shar­ing my vi­sion with Chow Tai Fook clients across Asia!” said Vera Wang.

“It is a great plea­sure for us to col­lab­o­rate with world-renowned de­signer, Vera Wang, on the Vera Wang Love col­lec­tion for Chow Tai Fook, as we share the same com­mit­ment to crafts­man­ship, qual­ity and de­sign. The in­trin­sic value of ‘trace­able’ marks car­ried by T Mark di­a­monds per­fectly aligns with Vera’s de­sign phi­los­o­phy, re­sult­ing in beau­ti­ful, mod­ern pieces of jewellery. Our part­ner­ship will pro­vide a unique and en­hanced ex­pe­ri­ence to our cus­tomers in Greater China,” added Kent Wong, manag­ing di­rec­tor, Chow Tai Fook.

The open­ing price point for the Vera Wang Love col­lec­tion be­gins around $400 for fine jewellery pieces. The col­lec­tion de­buted at Chow Tai Fook stores in Shang­hai and will fur­ther ex­pand to other cities in­clud­ing Bei­jing, Chengdu, Hong Kong and more.

Vera Wang Love col­lec­tion soli­taire ring. Vera Wang Love col­lec­tion’s Love Knots pen­dant neck­lace.

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