Al­rosa Pi­lots De Beers’ Tracr Plat­form

Solitaire - - SPECTRUM -

Tracr, the end-to-end di­a­mond in­dus­try blockchain trace­abil­ity plat­form be­ing de­vel­oped by De Beers in col­lab­o­ra­tion with in­dus­try stake­hold­ers, said that Al­rosa has joined the plat­form’s pi­lot pro­gramme, bring­ing in­dus­try lead­ers from the di­a­mond man­u­fac­tur­ing and re­tail sec­tors in cre­at­ing the blockchain plat­form by the in­dus­try, for the in­dus­try.

Fol­low­ing the an­nounce­ment of the Tracr pi­lot ear­lier this year, Al­rosa’s in­volve­ment brings the world’s two largest di­a­mond pro­duc­ers to­gether to pro­vide en­hanced as­sur­ance for con­sumers and trade par­tic­i­pants about the prove­nance and au­then­tic­ity of their di­a­monds, and in cre­at­ing a dig­i­tal foun­da­tion for new ser­vices that can only be de­vel­oped on an endto-end plat­form.

Bruce Cleaver, CEO, De Beers, said: “To pro­vide true trace­abil­ity, di­a­monds must be tracked from their point of pro­duc­tion. We are de­lighted that Al­rosa has joined the Tracr pi­lot, as the col­lec­tive ef­forts of the world’s two lead­ing di­a­mond pro­duc­ers will en­able more of the world’s di­a­monds to be tracked on their jour­ney from mine to re­tail. Hav­ing a crit­i­cal level of pro­duc­tion on the plat­form will de­liver sig­nif­i­cant ben­e­fits for con­sumers and di­a­mond in­dus­try par­tic­i­pants.”

Sergey Ivanov, CEO, Al­rosa said: “Trace­abil­ity is the key to fur­ther de­vel­op­ment of our mar­ket. It helps to en­sure con­sumer con­fi­dence and fill in­for­ma­tion gaps, en­abling peo­ple to en­joy the prod­uct with­out any doubts about eth­i­cal is­sues or undis­closed syn­thet­ics. We be­lieve trac­ing re­quires in­dus­try co­op­er­a­tion and com­ple­men­ta­tion for the sake of a com­mon goal.”

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