DPA’s ‘Real is Rare’ Cam­paign Now In Tel­ugu

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The Di­a­mond Pro­duc­ers As­so­ci­a­tion (DPA) launched its in­te­grated mar­ket­ing cam­paign ‘Real is Rare’ in Tel­ugu, a lan­guage com­monly spo­ken in the south­ern In­dian state of Andhra Pradesh.

The ‘Real is Rare’ cam­paign fo­cuses on cel­e­brat­ing the pre­cious mo­ments which mark the jour­ney of a re­la­tion­ship be­tween a cou­ple. Fol­low­ing com­pre­hen­sive re­search, DPA ar­rived at a key in­sight – while cou­ples tend to cel­e­brate an­niver­saries and birth­days as mile­stones, there are other un­recog­nised mo­ments of bond­ing and in­ti­macy that form the foun­da­tion of their re­la­tion­ship. These mo­ments are unique and rare to each cou­ple and de­serve to be ac­knowl­edged. Tak­ing in­spi­ra­tion from these real sto­ries, DPA’s “Real is Rare. Real is A Di­a­mond” cam­paign of­fers a com­pelling nar­ra­tive by recre­at­ing such re­lat­able mo­ments be­tween a cou­ple.

Fea­tur­ing Tel­ugu cine ac­tor and win­ner of Bigg Boss Tel­ugu sea­son one, Siva Balaji, and his wife Madhumita, the com­mer­cial presents love as be­ing a true part­ner­ship, mark­ing the real prom­ise a cou­ple makes to each other. For max­i­mum im­pact, the com­mer­cial will be pro­moted across TV, so­cial and dig­i­tal plat­forms.

Com­ment­ing on the cam­paign launch, Richa Singh, manag­ing di­rec­tor, DPA In­dia, said, “There are cer­tain defin­ing mo­ments in ev­ery re­la­tion­ship that make a cou­ple’s jour­ney unique. Through our ‘Real is Rare’ cam­paign, we want di­a­monds to sym­bol­ise the suc­cess­ful trans­for­ma­tion of this part­ner­ship. We are happy to as­so­ciate with Siva Balaji and Madhumita who have beau­ti­fully cap­tured the essence of rare and real life mo­ments.”

Re­cently, DPA also col­lab­o­rated with renowned ac­tor and VJ Rio Raj and his wife Shruti for the Tamil ver­sion of the ‘Real is Rare’ cam­paign. Of­fer­ing a glimpse into how an un­fore­seen sit­u­a­tion be­comes the rea­son to dis­cover love all over again, the video res­onated with most cou­ples and re­ceived an over­whelm­ing re­sponse from the au­di­ence by gen­er­at­ing 15.8 mil­lion im­pres­sions on TV and dig­i­tal plat­forms.

DPA has part­nered with Hy­der­abad’s trusted and renowned jeweller Shree Jewellers for the Tel­ugu cam­paign and Me­hta Jewellers for the Tamil cam­paign.

Real is Rare Tel­ugu Video Link: https://youtu. be/h21bFz448rE

Real is Rare Tamil Video Link: https://youtu.be/ iLyj7IPGxkQ

The cam­paign fea­tures Tel­ugu cine ac­tor Siva Balaji and his wife Madhumita.

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