Spec­trum

Solitaire - - CONTENTS -

Ge­mo­log­i­cal In­sti­tute of Amer­ica (GIA) an­nounced that Chi­nese re­tailer Lae­lim Jewelry and Bel­gian di­a­mond man­u­fac­turer IGC Group will pi­lot GIA’s M2M pro­gramme that al­lows for com­plete trans­parency and trace­abil­ity of di­a­monds along the value chain. This is one of the first in­stances where a man­u­fac­turer and re­tailer im­ple­mented the M2M pro­gramme in part­ner­ship.

“Lae­lim Jewelry is proud to be – in co­op­er­a­tion with the Bel­gian IGC Group – the very first Chi­nese re­tailer to of­fer di­a­monds that have been eval­u­ated by GIA for its M2M pro­gramme,” said Lin Xiang, CEO of Lae­lim Jewelry. “The Lae­lim brand will touch the Chi­nese con­sumer’s heart as the GIA M2M will give con­sumers a unique buy­ing and ex­clu­sive own­er­ship ex­pe­ri­ence in a way that has never been seen be­fore. The dig­i­tal jour­ney from min­ing, through Bel­gian ex­cel­lence in di­a­mond cut­ting to the cre­ation of the jewellery piece will create a more pro­found un­der­stand­ing of the beauty of the Lae­lim brand.”

A se­lect num­ber of GIA-graded stones from Lae­lim Jewelry have been added to the M2M pro­gramme, record­ing each stone’s story as it moves from the mine to the con­sumer. IGC sources and pol­ishes the rough di­a­monds, which then move to Lae­lim Jewelry where con­sumers have the op­por­tu­nity to ex­pe­ri­ence their story.

“The M2M plat­form al­lows us, as a Bel­gian man­u­fac­turer of di­a­monds, to share our 106 years of her­itage and ex­cel­lent crafts­man­ship with the con­sumer,” said Hans Clement, sales di­rec­tor and part­ner at IGC Group. “Not only are we happy to be in this project with such rep­utable col­lab­o­ra­tors as GIA and Lae­lim Jewelry, but we are con­vinced that this dig­i­tal plat­form cre­ates trans­parency and will ex­cite the Chi­nese con­sumer.”

M2M is a dig­i­tal sto­ry­telling plat­form that brings to­gether GIA’s unique abil­ity to sci­en­tif­i­cally match rough di­a­monds to the re­sult­ing pol­ished gems with in­for­ma­tion that tells the com­pelling story of a di­a­mond’s jour­ney.

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