Sindhu, Li ambassadors for ‘Believe in Sports’ campaign

World badminton champion P. V. Sindhu has been nominated as athlete ambassador alongside Canada’s Michelle Li for the International Olympic

Committee’s ‘Believe in Sport’ campaign aimed at preventing competition manipulation.

This means the two champion shuttlers will be working with others nominated for the same cause raising awareness among athletes and their entourage.

Sindhu and Li have been global ambassadors for the Badminton World Federation’s ‘I Am Badminton’ campaign since April 2020. The 25yearold Rio Olympics silver medallist says being an ambassador for such a cause is important not just to her, but to the sporting fraternity itself.

“I always believed in playing the sport in a fair way without any manipulation, cheating or resorting to doping,” she said.

“Yes, this honour also means huge responsibility and gives us a platform to tell the world about the importance of playing any sport in the true spirit,” she said. “Any sport has to be clean and devoid of any dubious means, no matter whether you win or lose,” she added.

“Being athletes, we understand and know the value of sport being played the way it should be,” she concluded.